Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
ATT user opt in insights from AppsFlyer
Tuesday, April 30, 2024 by Richard Harris
Since the rollout of Apple's App Tracking Transparency (ATT) in April 2021, the landscape of user privacy and advertising in apps has significantly evolved. As of Q1 2024, there's a noticeable increase in user opt-in rates, with 51% of gaming app users and 46% of non-gaming app users consenting to tracking, reflecting rises of 10% and 3% respectively. Alongside ...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Apteligent and Twin Prime Wants to Help You Speed up Your Apps
Thursday, August 11, 2016 by Stuart Parkerson
Apteligent is working with Twin Prime to utilize its mobile app acceleration technology that provides the ability to provide a faster, more effective mobile experience. The Twin Prime platform offers capabilities to analyze network performance and establish alternate content delivery strategies to combat network latency, which is often a cause of app slowness and source...
Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics
Wednesday, May 18, 2016 by Richard Harris
Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...
Companies Are Finding Success Implementing Hybrid Cloud Environments
Tuesday, March 8, 2016 by Richard Harris
Once they have jumped on the hybrid cloud bandwagon, companies are reporting significant returns for their efforts according to a recent survey by the IBM Center for Applied Insights. The survey received input from 500 hybrid cloud implementers from 13 countries and 23 industries, two-thirds of which said that implementing hybrid cloud environments are providing a compe...
Are Your Mobile Apps Ready for 2016
Wednesday, February 10, 2016 by Phil Buckellew
Mobile devices became the shopper’s device of choice for browsing and buying this holiday season, with mobile accounting for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend. With another holiday shopping season behind us and companies working hard to ...
Why Lite Apps Were Spurring Growth for Android App Categories in 2015
Tuesday, February 2, 2016 by Stuart Parkerson
To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...
New Windows 10 (UWP) Package Submissions Provide Advanced App Usage Info
Wednesday, October 28, 2015 by Richard Harris
The Windows Development Team has released a new feature that provides app usage information to developers in the Windows Dev Center. This feature is included in all new Windows 10 (UWP) package submissions and provides increased reach into app analytics.Developers can view a number of app usage statistics including user sessions, active users, session length, page views...
Microsoft Azure Team Releases Application Insights Windows SDK 1.0.0
Wednesday, July 1, 2015 by Stuart Parkerson
The Microsoft Azure team has announced the release of Application Insights Windows SDK 1.0.0 which includes API changes to improve experiences and a number of stability and performance enhancing fixes.The SDKs provide a set of automatic telemetry capture out of the box. Getting started with Application Insights is as simple as integrating the SDK into an application and...
App Developers Now Have Access to Free Stakeholder License for Microsoft Visual Studio Online
Friday, August 29, 2014 by Stuart Parkerson
A few weeks ago Microsoft mentioned a providing a new “stakeholder license” for Visual Studio Online. Now the license option is available and any number of users in an account can be assigned a stakeholder license at no charge.The new license allows developers to invite business stakeholders (non-core project sponsors and end users) to access their team project space an...
Facebook Release Graph API v2.1 and Offers New iOS and Android SDKs
Tuesday, August 12, 2014 by Richard Harris
At f8 2014, Facebook announced a new version of their Graph API v2.0. The company also announced that moving forward, the primary way they would release changes to their platform would be through new API versions. Their rationale is that versioning provides a 2-year stability guarantee for Core APIs and gives developers control over when they upgrad...
Microsoft Releases Developer Updates for Visual Studio 2013 and Windows Phone 8.1
Monday, August 4, 2014 by Stuart Parkerson
Visual Studio 2013 Update 3 and Windows Phone 8.1 Update emulator package are both now available for mobile developers. Visual Studio 2013 Update 3, is the latest full-featured update to the Visual Studio toolset. It contains many new features, including Application Insights updates, Git repository support in CodeLens and Release Management support for Windows Desi...
Facebook to Let App Developers Target Ads By Device
Friday, July 25, 2014 by Richard Harris
Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...
Appcelerator Debuts Appcelerator Insights Real Time App Analytics Service
Saturday, December 28, 2013 by Stuart Parkerson
Appcelerator has announced Appcelerator Insights which enables business and IT professionals to measure success metrics across their apps, including acquisition, engagement, retention, and quality.
Appcelerator Insights tracks a number of metrics including the following:
Acquisition - including the number of app installs and connected devices to show the...
