IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
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How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Austin Harris
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value
Wednesday, February 4, 2015 by Stuart Parkerson
AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Breaking Out of The App User Acquisition Funding Trap With Pollen VC
Friday, December 19, 2014 by Martin Macmillan
I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
New Startup Pollen to Offer App Developers Advance Funding for App store Receivables
Thursday, May 22, 2014 by Stuart Parkerson
Pollen is a new company that is offering app developers advance payments for app store receivables. The company calls the funding opportunity “Velocity Capital” and plans on offering $150 million to developers in 2014. The company is currently offering the funding opportunity in closed beta.Pollen provides funding by advancing the value of a publishers app store re...
Should App Developers be Spooked by News NSA and GCHQ Targets for User Data And Now Angry Birds Fires Back
Tuesday, January 28, 2014 by Stuart Parkerson
The mobile world is abuzz by a recent article in The Guardian that the US National Security Agency and the UK GCHQ can target “leaky” apps that transmit private information. Of course, Angry Birds was used as an example, and that hits home to a lot of people. The Guardian does a nice job with the report; we suggest you check it out, no need for us to rehash it...
FTC Questions Just How Much Light Flashlight App Sheds on Amount of Information Obtained from Users
Monday, December 9, 2013 by Adam Grant
On Friday, December 5, 2013, the FTC announced it settled charges against Goldenshores Technologies, LLC, the company behind the “Brightest Flashlight Free” App. According to the release, the app has been downloaded tens of millions of times by users of the Android operating system. The FTC claimed the company’s privacy policy failed to tell users the app collected th...
App Developers and COPPA: A Review of the FTC’s Six Step Compliance Plan
Wednesday, August 7, 2013 by Richard Harris
On July 1, 2013, the FTC’s Child Online Privacy Protection Policy (COPPA) went into affect, changing forever the landscape for app developers whose apps have users 13 and under.The FTC stance seems to be that they will rigorously enforce the act, which means that app developers with users in the US need to ensure they are in compliance, if COPPA applies to their app.&nb...
vAds by Mobfox introduced to developers
Monday, December 10, 2012 by Richard Harris
Introducing vAds
MobFox mobile advertising network has released a groundbreaking mobile ad unit for Android and iOS: vAds. The introduction of the persuasive power of HD quality, instant play video to mobile advertising combined with a HTML5 interactive overlay makes vAds one of the most dynamic mobile advertising formats available today.
Interactive en...
Adblock plus moving to Android developers beware
Tuesday, December 4, 2012 by Richard Harris
Ad block plus is a popular desktop plug-in that prohibits ad networks from displaying while you're browsing the Internet, and it's now making the leap into the Android mobile market. While this sounds like a good idea for mobile app "users", it could become catastrophic for mobile app developers who earn their revenue through ad networks. Adblock plus on the deskto...
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