Posted 6/29/2015 7:03:35 AM by STUART PARKERSON, Publisher Emeritus
Localytics continues to enhance its app marketing offers as it rolls out new platforms, marketing channels, and automation tools. Their latest introduction is a new email marketing platform, offering a personalized and mobile-first approach to email.
Email is an important channel for user nurturing because it enables you to engage users with longer, more visually compelling content than traditional app messaging channels. While email isn’t new, developments in the ability to target, personalize, and automate have made email a relevant and necessary marketing channel for apps.
Now, you can manage your user acquisition, in-app messaging, push messaging, email, and remarketing campaigns from one place, to engage users across the whole app lifecycle.
Localytic’s email solution provides the ability to take all the data your app is collecting, and make it easy for you to target app users with personalized email campaigns based on the data that’s most relevant. You can reach users in their inboxes based on what they’ve done in the app, and tailor the content to their personal preferences – offering a true a mobile-first email solution.
Localytics email marketing is built on top of Localytics’ analytics, enabling you to create flexible target audiences based on any app behavior data and customer profile information you are collecting.
In addition to targeting on all the data you already collect, it’s easy to import any list of email addresses through a.csv upload. And Localytics automatically manages users’ email subscription, so you never have to worry about spamming unsubscribed users.
The Localytics email editor includes built-in templates to help you get started, as well as a fully-functional HTML email editor, so you customize your creative, and make the content engaging with images and links.
Aspects of the platform include:
Personalized marketing requires more than targeting the right people – it needs to also contain the right message that is relevant to users. With Localytics Dynamic Messaging, you can dynamically populate your email messages with personalized content based on individual users’ profile information.
You can personalize any number of ways. The platform provides the ability access any auto-profile or custom profile you’re collecting an insert it into your messages. In addition to inserting simple profile values, the flexible framework allows you to dynamically insert different blocks of content - whether text, links, or images - based on the profile values a user has. Using the auto-profile “language” for example, you could dynamically populate your campaign with text in each users’ native language.
You can send a one-time email campaign, or create automated campaigns that send on a recurring basis. Localytics released automated scheduling for push messaging last week, and that the same automation features will be available for email campaigns.
Flexible Testing & Continuous Optimization
Test up to 10 creative variants in each email marketing campaign, and measure the real-time results. The platform will track open rate, bounce rate, unsubscribe rate, click rate, and unsubscribes, so you can easily understand what is and isn’t working in your email campaigns, and optimize for future campaigns.
To find out how to use the platform for your specific situation, you can reach out to Localytics for more information.
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