Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Top 12 software and app development stories from 2016
Saturday, December 31, 2016 by Richard Harris
We are so excited to be entering into our 4th year at App Developer Magazine, and we have you - our loyal followers to thank. Without you none of this would be possible, so thank you for riding along shotgun :)I thought it would be interesting to take a quick look back at the top stories we covered in the app development or software development industry - that got the m...
Stopping the crashes inside your app
Wednesday, December 7, 2016 by Hannah Levenson
If you are a mobile app developer (and we'll take a wild guess and say you probably are, or are at least linked to the industry in some way), then your apps have most likely been downloaded, used a bit – crashed – and then users deleted it.We can confidently say this is the norm for many apps because:Various market studies (like this one from Crittercism) ha...
Yahoo explains what communitainment is and how it's mobile's killer app
Tuesday, December 6, 2016 by Simon Khalaf
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...
Axway just released AMPLIFY so you can run and scale APIenabled services
Thursday, November 3, 2016 by Richard Harris
Axway, a catalyst for transformation, has introduced Axway AMPLIFY, a new data integration and engagement platform that empowers organizations to unlock business value from a vast array of data sources to transform the customer experience. Developers, architects and administrators can use AMPLIFY for everything they need to power their unique inventions, from apps, conn...
Survey reveals enterprises gamble on customer satisfaction
Sunday, October 30, 2016 by Richard Harris
VoltDB has announced the results of a new survey examining the attitudes, perceptions and realities of transactional data consistency for enterprise leaders and developers. The survey, conducted by independent panel research firm Research Now, uncovers the state of transactional consistency in the enterprise and which customer experience compromises organizations are wi...
Yahoo Mobile Developer Suite adds two new key ingredients
Thursday, October 27, 2016 by Richard Harris
Flurry Analytics has announced the availability of two advancements to the Yahoo Mobile Developer Suite, Crash Analytics 2.0 and Revenue Analytics.Crash Analytics provides developers information about application crashes, exceptions and errors log, all in real time. This functionality is vital for determining the root cause of any issues quickly, while keeping apps runn...
Yahoo Mobile Developer Conference Back in San Francisco on February 18
Friday, December 18, 2015 by Stuart Parkerson
The Yahoo Mobile Developer Conference will be back in San Francisco on February 18, 2016 at the San Francisco Masonic Center. The one day conference will feature keynotes, fireside chats and breakout sessions centered around Yahoo’s offerings for developers.This is Yahoo’s third developer conference in San Francisco and attendees will learn what is current with the Flur...
Yahoo Brings Mobile Developer Conference to New York on August 26
Tuesday, July 21, 2015 by Richard Harris
Yahoo will be hosting its second Yahoo Mobile Developer Conference, this time on the East Coast on August 26 at the Marriott Marquis in New York City. Earlier this year, Yahoo held its inaugural developer event in San Francisco, and developers can expect the same Yahoo centric theme including presentations centered around Flurry, BrightRoll and Tumblr.At the confe...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
App Developer Magazine Definitive Guide to the Top Mobile App Developer Conferences for 2015
Monday, January 5, 2015 by Stuart Parkerson
You would think that we would be able to stop and take a breath as we close out 2014, but noooo; I’ll be on an early Southwest flight to Las Vegas to catch the first three events of the year – ATT Developer’s Conference, AppNation and CES – all the first full week of January 2105. It’s going to be a crazy year for sure!I really haven’t even thought about my conference s...
Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini
Thursday, December 11, 2014 by Stuart Parkerson
Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Yahoo To Launch Its First Ever Mobile Developer Conference
Wednesday, December 10, 2014 by Richard Harris
Yahoo's first ever developer conference has been announced. The Yahoo Mobile Developer Conference will be taking place on February 19, 2015 in San Francisco. Flurry from Yahoo will be sharing with attendees the next tools of the future in mobile development. The conference is expected to feature speakers from Flurry, Yahoo and app developers. The breako...
Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform
Wednesday, July 23, 2014 by Richard Harris
If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...
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