Citizen development predictions for 2022
Thursday, February 3, 2022 by Richard Harris
Mike Fitzmaurice, WEBCON's Chief Evangelist, and VP has more than 25 years of product, consulting, evangelism, engineering, and IT management expertise in workflow/business process automation, citizen development, and low-code/no-code solution platforms & strategies. His decade at Microsoft included birthing technical product management and developer evangelism ...
Quit hiding the cloud from your developers
Wednesday, November 17, 2021 by Tony Perez
If you say a person or organization “goes to great lengths” to achieve something, it means they try very hard and perhaps do extreme things to accomplish their goal. One example of “going to great lengths” that I’ve seen with traditional companies is how they go to great lengths to “hide” the cloud from their pool of potential t...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
InApp advertising 2019 survey released
Thursday, October 3, 2019 by Richard Harris
Fyber has released the 2019 State of In-App Advertising and Monetization survey, which looks into the present and future of in-app advertising and monetization. Fyber commissioned Sapio Research to conduct the survey among 400 marketers and 400 app developers in the UK and US. The results show a dramatic shift away from the traditional waterfall model of trading in-app ...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Agile failure is common but this can help
Monday, August 27, 2018 by Rachel Burger
With the closing “ding” of the New York Stock Exchange, CA Technologies, the first software company to break $1 billion in revenue in 1989, confirmed that it would no longer be an independent company. Broadcom, a massive global semiconductor company, closed the deal at $18.9 billion, touting that its newfound ownership would bring diversity to its “mis...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
The bright future of software development
Wednesday, March 28, 2018 by Richard Harris
The now famous 2011 essay from Marc Andreessen titled “Why Software Is Eating The World” has become a bit of a staple when having a conversation about business, and software, and how they work together to solve problems. In a nutshell, Marc points out that software is still in a growth period and infiltrating businesses all across the globe and that it will contin...
IBM sponsors Scrum conference in Dublin
Thursday, November 2, 2017 by Richard Harris
Scrum Alliance announced that its European Global Scrum Gathering has kicked off in Dublin with IBM as its top sponsor.“Reshaping the company in fundamental ways to fuel a culture of collaboration, IBM has embarked on an Agile journey that focuses on their customers’ needs,” said Scrum Alliance interim CEO Lisa Hershman. “We are thrilled to have IBM as our title sponsor...
Making the DevOps DNS Connection
Friday, August 25, 2017 by Kimberly Lacerte
What is DevOps and why has the DevOps model become so popular? It is an approach to development that saves money and increases efficiency. It results in faster development cycles, fewer errors, and not as many pricy code fixes post-deployment. In contrast to the previous Waterfall model, DevOps aims for continuous development and deployment. To achieve this, organizatio...
AOL launches Smart Yield beta
Monday, June 5, 2017 by Richard Harris
AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
Five indispensable tools for your agile projects
Sunday, December 18, 2016 by Richard Harris
Agile project management methodologies have become increasingly popular for software development—especially among development teams making video games. Perhaps developers are attracted by the cool name which brings to mind animators and game designers in ninja outfits nimbly scampering over once insurmountable project deadlines. Or maybe it resonates with programmers wh...
Development practices that break applications and what you can do
Wednesday, November 30, 2016 by Jim Azar
As most organizational leaders recognize at some level, the increasing dominance of web and mobile applications has completely turned the software world on its ear. The number of critical business functions that are processed via a browser or mobile device is escalating, and inaccurate results, aberrant behaviors, and security flaws can all be absurdly costly. Virt...
3 things you need to know to make Agile software development work
Monday, November 21, 2016 by Christina Lynch
Traditionally, software development follows the Waterfall framework whereby a product is produced sequentially over a series of phases of construction. Waterfall’s big drawback is how tedious it can be for developers, and how unresponsive it is to change. This is a major issue in today’s world where technology is advancing at such a rate that resistance to c...
Is Agile development really that great
Saturday, November 5, 2016 by Richard Harris
Agile is buzz word among various industries. Many experts are talking about the importance of agility in the enterprise -but do we really know what it means to be agile and how it benefits business?Todd Olson, CEO of BI/UX company, Pendo.io, thinks it’s important for the entire organization to understand agility at the team-level. From prioritize work across teams, to a...
Why release automation is critical in the application lifecycle
Wednesday, November 2, 2016 by Richard Harris
We all know application release automation is a growing area in DevOps, and Gartner has finally acknowledged that by issuing a brand new Magic Quadrant. The Gartner Magic Quadrant for Application Release Automation states that this market is poised for growth, with a projected CAGR of 20% through 2020.CA Technologies was recently named a leader in the report for its CA ...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
Storyteller for JIRA Helps You Transition to Agile
Tuesday, August 23, 2016 by Richard Harris
Blueprint has announced “Storyteller for JIRA,” which will enable small and mid-sized businesses that are transitioning to Agile become more efficient, eliminating project delays by automatically generating high quality user stories and acceptance criteria and pushing them directly into JIRA.Storyteller for JIRA helps efficiency:- Defining customer journeys: Stakeh...
The Problem With Sort Of Doing Agile Mobile Development
Friday, August 19, 2016 by Zubin Irani
Agile development combines process, technology, and mindset in a deliberate way. If you neglect any one of those three pillars in mobile development, you’re setting yourself up to fail. “Sort of” Agile just won’t work.
Here’s why: Mobile users and desktop users have very different expectations. On desktop, if your website has low-p...
QASymphony Releases Survey on TestFirst Methodologies for Software Testing
Thursday, July 28, 2016 by Stuart Parkerson
QASymphony has released the results of a survey of more than 200 software testers as part of QASymphony’s first “State of Test-First Methodologies” report. The survey was conducted online in February.Among the key findings from the survey was that Test-First methodologies – though still in their infancy from a global adoption perspective – have the potential to signific...
Using the Right Agile Tool for the Job
Wednesday, June 29, 2016 by Mark Noneman
"When all you have is a hammer, everything looks like a nail!" Huh? I don’t know; it’s something my father always said. I think he meant that if you don’t have the right tool for the job, you’ll use the tool you have. And if it’s the wrong tool, the job will suffer. Agile frameworks are tools of a sort. You might say that Scrum is like a wrench - requirin...
Reaping the Benefits of Agile Four Reasons You Need a Modern Requirements Tool
Tuesday, June 7, 2016 by Ruth Zive
The technology to support Agile requirements has evolved substantially over the last few years. However, many organizations are unaware of the powerful capabilities best-of-breed Agile requirements tools provide, including visualization, collaboration, management analytics and reuse. Today’s best-of-breed requirements tools also integrate with the tools business and dev...
Six Best Practices to Better Agile Implementation
Wednesday, June 1, 2016 by Mark Orttung
While Agile software development has become the dominant methodology adopted by software development groups, many companies - including some of the most innovative - are not using it to its fullest potential. An alternative to traditional project management, the Agile approach is a set of principles for software development in which requirements and solutions evolv...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
Making Application Testing a First Class Citizen of the Agile Age
Saturday, May 7, 2016 by Richard Harris
BlazeMeter recently announced new functionality to its application testing platform by adding technology that provides the ability to create load and performance tests as brief fragments of code in any text editor. Developers can run any combination of open source tools including Gatling, The Grinder, Locust, Selenium and JMeter tests in parallel through a single unifie...
SmartBear Software Adds New Agile Test Management for QAComplete
Monday, April 25, 2016 by Stuart Parkerson
SmartBear Software has added new Agile test management practices to its latest release of QAComplete, a software testing management tool for managing requirements, tests and defects. With this latest version of the platform SmartBear has revamped the user experience to better support Agile test management practices included a new UX. There is also revamped reporting fun...
Six Best Practices to Better Agile Implementation
Wednesday, April 6, 2016 by Mark Orttung
While Agile software development has become the dominant methodology adopted by software development groups, many companies - including some of the most innovative - are not using it to its fullest potential. An alternative to traditional project management, the Agile approach is a set of principles for software development in which requirements and solutions evolv...
TIBCO Spotfire Provides Enhanced Data Visualizations And Analytics
Wednesday, March 16, 2016 by Stuart Parkerson
TIBCO’s latest release of its Spotfire data analytics software offers enhancements to core visualizations, an expanded set of built-in data access and data preparation functions, additional collaboration and mashup capabilities, and a re-design of the Spotfire server topology with simplified web-based administration tools. Spotfire is a data visualization and analy...
CA Technologies Ryan Polk Discusses CA's Agile Management Portfolio
Monday, March 14, 2016 by Stuart Parkerson
Ryan Polk, VP of Product Management at CA Technologies, reached out to us to discuss CA’s approach to agile management and provide insight into the products and services available to help companies adopt an agile methodology. ADM: How does the Agile Management portfolio that CA introduced help the enterprise succeed in the application economy? Polk: The app ec...
DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games
Monday, March 14, 2016 by Richard Harris
deltaDNA just announced the release of SmartAds ‘On Demand’, a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...
