Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
SimilarWeb's New Portrait Platform Enhances App User Segmentation
Tuesday, February 16, 2016 by Stuart Parkerson
SimilarWeb has released the GA version of SimilarWeb Portrait which provides the ability to segments an app audience to help understand users and enable personalization on an individual basis.SimilarWeb Portrait uses inferred analytics and advanced statistical algorithms to build up an inferred demographics profile or “Portrait” of the user, including age, gender, inter...
Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality
Wednesday, December 30, 2015 by Richard Harris
Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iO...
UserCare Launches Beta of Mobile App Customer Service Platform
Monday, November 16, 2015 by Richard Harris
UserCare has launched a private beta of its mobile customer service platform to help app publishers leverage first-party data to create value-based customer segments and deliver differentiated services to high-value users. UserCare is a SaaS service for mobile applications that uses in-app messaging and user segmentation tools to help app developers give their highest v...
How to Use Personalized Push Notifications to Drive App Usage and Conversions
Wednesday, December 24, 2014 by Stuart Parkerson
The holiday season is now upon us and all those shiny new devices will soon be unwrapped and activated. You’ve updated your app and are ready for the potential onslaught of new users and those that will revisit your app, now that they have a new device.But are you truly ready? If you’re trying to grow a mobile app, getting new users to download your app isn't enough - y...
Tapjoy Adds New Life Time Value(LTV) Platform with Purchase of 5Rocks
Wednesday, August 6, 2014 by Stuart Parkerson
Tapjoy, a mobile ad-tech and monetization platform, has announced it has purchased 5Rocks, a company that provides a platform for lifetime value (LTV) maximization, analytics and marketing automation.Tapjoy says the acquisition will allow it to offer a more complete mobile analytics, marketing automation and ad-based monetization solution for mobile freemium a...
Appboy Introduces Multivariate Testing for Mobile Messaging
Thursday, July 24, 2014 by Richard Harris
Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
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