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Ad-LTV-benchmarks-report-for-Q2-2019

Ad LTV benchmarks report for Q2 2019


Tuesday, September 17, 2019 by

SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.  This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...

Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...

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