iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Austin Harris
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
Five tips for taking mobile payments from inside your app
Friday, August 24, 2018 by Carol Oles
Back in 2008 when the Apple App Store began, there were a mere 800 apps available for download. Fast forward ten years and there are over two million apps on the Apple App Store and approximately 8 million in the Google Play store. Thousands of mobile apps are being published to Google Play and Apple App Store daily, but are the ones geared toward e-commerce or requirin...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Optimizing mobile network performance Part 1
Monday, October 23, 2017 by Rohith Ramesh
What developer doesn’t want their apps to run faster and provide the best possible user experience? Having worked with hundreds of mobile apps, we have seen firsthand the dramatic impact that improved app performance can have on an app’s overall retention, engagement and monetization metrics. But as app developers focus on their core business, very few devote resources ...
Shopping in AR is the future says Overstock
Thursday, September 21, 2017 by Austin Harris
Overstock.com, Inc. will be launching augmented reality (AR) within the retailer’s iOS shopping app. Shoppers using a cell phone or tablet with iOS11 can launch the AR experience directly from the retailer’s app, which features true-to-life-size 3D models, giving shoppers the most accurate representation of the product as possible so they can see exactly how it will fit...
Four privacy questions every developer needs to answer
Wednesday, September 13, 2017 by Morgan Reed
Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
FishVerify app can help fishermen instantly identify their catch
Thursday, December 22, 2016 by Austin Harris
When a fisherman feels a tug on the line, he never knows what he might reel in. Sometimes identifying a fish species can be difficult, and without that knowledge it is impossible to determine whether or not it is in season or within the size and catch limit. Now there's an iOS app, FishVerify, to help fishermen instantly identify their catch and learn local fishing regu...
What you need to know about IoT in 2025
Wednesday, December 14, 2016 by Richard Harris
With four billion IoT devices expected to rely on Low Power Wide Area Networks (LPWANs) by 2025, ABI Research predicts that this technology will be the fastest growing connectivity segment in the market through 2025. The rise of LPWANs will translate into one billion chipset shipments with the technology generating a total value of more than $2 billion in 2025."The succ...
Yahoo explains what communitainment is and how it's mobile's killer app
Tuesday, December 6, 2016 by Simon Khalaf
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...
The impact of fake retail apps hitting the Apple App Store this year
Tuesday, November 8, 2016 by Austin Harris
Holiday retail woes have hit a little early this year, with hundreds of fake retail and product apps appearing in Apple’s App Store recently. The New York Times reports counterfeiters have disguised apps as retail chains like Dollar Tree and Foot Locker, department stores like Nordstrom and even luxury brands like Jimmy Choo. With Apple known to have a st...
From installs to value: three trends in the age of app marketing
Thursday, October 20, 2016 by Brendon Kraham
Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...
Apple Pay Is So Much More Than Just a Payment Mechanism
Wednesday, May 25, 2016 by Gillian Hughes
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way cons...
Panasonic to Provide Royalty Free Access to its Internet of Things Technology
Thursday, March 26, 2015 by Richard Harris
Panasonic has announced that it will provide royalty-free access to its software, patents and experience from its product ecosystem for the development of Internet of Things (IoT) software and service.The company plans to make available for royalty-free use its mature and tested device-to-cloud software technology, currently employed in home monitoring systems, solar en...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue
Friday, October 17, 2014 by Richard Harris
The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...
Conduit Mobile Rebrands App Generating Platform as Como
Monday, May 19, 2014 by Richard Harris
Conduit Mobile is rebranding its mobile app generation platform to the new name Como, which offers a non coding environment to create apps for all major mobile devices (iPhone, iPad, Android, Amazon Kindle Fire, and HTML5).Along with a new name, logo, website, blog, etc, the company is also introducing the Como Console, an all-in-one platform for creating, editing,...
New Localytics App Stickiness Index Measures User Engagement and Loyalty
Wednesday, May 7, 2014 by Stuart Parkerson
Localytics, a marketing and analytics platform for mobile and web apps, has released the App Stickiness Index, a new way for brands and developers to benchmark their app’s engagement and loyalty values against industry aggregates. The inaugural Localytics App Stickiness Index provides analysis of 25,000 apps through Q1 2014. Localytics defines a “sticky” ...
Infographic Shows Consumers Are Extremely Interested In Custom Home Screens
Monday, March 10, 2014 by Richard Harris
Mobile Posse, the leading provider of mobile home and lock screen messaging experiences, and Phoenix Marketing International issued an info graphic that depicts how 40% of all mobile users say they’re extremely interested in a custom home screen solution, and the type of solution they’re looking for. Some of the details include: --63% of mobile users who pick ...
Aspiring App Developers Get Real World Training at Mobile Makers Academy
Monday, December 16, 2013 by Ron Beaman
Headquartered in Chicago, USA, the Mobile Makers Academy attracts individuals who are interested in careers as mobile developers. The full-time, eight-week iOS bootcamp simulates a real work environment with independent and team-based hands on coding as opposed to a traditional learning environment that emphasizes lectures.
The academy provides small class s...
CreditCall Partner Program Brings Developers in on Mobile Payments Revenue
Tuesday, October 22, 2013 by Richard Harris
London, 22 October 2013 – CreditCall, the award-winning payment gateway and EMV Chip and PIN expert, is announcing the launch of its mPOS Toolkit Partner Program for app developers today at Apps World London. The mPOS Toolkit – including the CardEase Mobile SDK (Software Development Kit) - provides app developers with the tools they need to incorporate EMV certifie...
Australian Startup BlackGears to Provide Branded Merchandise for In App Monetization
Tuesday, July 9, 2013 by Ron Beaman
While it might makes sense for the largest app publishers to add branded merchandise to their monetization arsenal, most other non-retail app publishers are reluctant to take on the responsibility of selling and distributing actual physical consumer goods.
Startup BlackGears is betting that app publisher's reluctance will change with the company's new...
iOS Passbook where are you now
Friday, December 21, 2012 by Richard Harris
Passbook was a new feature released in iOS 6 that allowed users to keep important items such tickets, boarding passes, coupons and so forth in a digital type wallet. Developers were a bit confused at first as to how to implement the Passbook system into their apps, but it's starting to sink in that the solution could be the next big thing in retail app de...
.jpg)
