player retention

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Developer news items we found relating to player retention

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Top-ranking-mobile-games-earn-10X-what-other-games-do

Top ranking mobile games earn 10X what other games do


Monday, October 29, 2018 by

A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018. The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...


For-gaming-companies-data-unification-is-critical

For gaming companies data unification is critical


Monday, March 19, 2018 by

When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...


7-Facts-About-Push-Alerts-That-Will-Help-You-Not-Be-Annoying

7 Facts About Push Alerts That Will Help You Not Be Annoying


Thursday, September 29, 2016 by

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces open rates, and in turn, retention and engagement. Notifications, in short, are both a powerf...


Storm8-CEO-Perry-Tam

Storm8 CEO Perry Tam's Insights into Holiday and Seasonal Game Updates


Friday, February 12, 2016 by

With the December holiday season barely behind us, and upcoming holiday’s such as Valentine's Day approaching full steam, we reached out to Perry Tam, Storm8 CEO and Co-Founder, to find out what his company’s approach was on preparing their games for holiday and seasonal dates.ADM: How do you decide which games to update and for which holiday seasons?  Tam: The key...


Google-Expands-Player-Game-Analytics-for-Mobile-Game-Developers

Google Expands Player Game Analytics for Mobile Game Developers


Wednesday, September 16, 2015 by

Google is expanding its Player Analytics platform with two new analytics reports, Player Time Series Explorer and the Events Viewer, that provide developers with better visibility into time-based player activity and custom game events. There are also improvements to the player retention report.Google is also introducing a new Player Stats API to let developers tune a ga...


Gondola-Mobile-Game-Monetization-Platform-Launches-at-Game-Developers-Conference

Gondola Mobile Game Monetization Platform Launches at Game Developers Conference


Wednesday, March 19, 2014 by

White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...


flaregames-Uses-Swrve-to-Boost-Mobile-Game-Revenues-and-Retain-Players-

flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players


Tuesday, October 1, 2013 by

Publisher of Royal Revolt! and BraveSmart retains players, evolves gameplay and maximizes revenue in free-to-play games using Swrve’s in-app marketing platform flaregames, a leading developer and publisher of mobile games, uses Swrve’s in-app marketing platform to power the success of six hit titles, which combined have been downloaded more than 12 million times...