Millennial targeted news app SQUID hits 1M downloads
Thursday, May 31, 2018 by Richard Harris
SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
PacketZoom ranks news and media apps for their speed
Tuesday, July 4, 2017 by Richard Harris
Studies have shown that a majority of consumers expect app content to download in 4 seconds or less. But PacketZoom’s new data shows that most of the major news apps take much longer than 4 seconds to download the app’s homescreen. Only BBC News and Top Buzz came in under 4 seconds, while NYT, USA Today, WSJ, TechCrunch and others were much slower. That’s a huge failing...
Selling your app and what you should know
Monday, April 10, 2017 by Richard Harris
The app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
3 secrets of success for news apps
Tuesday, November 15, 2016 by Todd Miller
The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...
Must Have Apps for this Sunday's Big Game
Friday, February 5, 2016 by Richard Harris
(Contributed By Amazon Appstore Editors) More than 110 million viewers are expected to tune in to watch this Sunday’s Big Game, making it the biggest sporting event in the country. However, preparing for the game starts well before Sunday. After a long, exciting season, two teams will battle it out in the trenches while the rest of the country cheers on from their ...
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
Sunday, September 21, 2014 by Sriram (a) Ram
What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...
Editors Note: Changes and Showdowns
Monday, March 3, 2014 by Richard Harris
Pulling Our App from The App Store, Its Too Successful!
If only that were the case! While our news app and magazine
apps have proven very popular, we are not ready to remove our app, maybe we
just aren’t as sharp as Nguyen Ha Dong and his app Flappy Birds.
I’ll give you my thoughts about the whole Flappy Birds phe...
Maggio No Longer Recommending Newsstand Apps To Publisher Clients, and Here's Why
Tuesday, October 15, 2013 by Richard Harris
iOS newsstand apps have long been a puzzle for some developers because the newsstand in general is a separate counterpart to the actual app store itself. While newsstand apps are indeed real apps, they tend to be forgotten and more buried than a normal app would be because they get tucked away in a separate newsstand app all together that forces a rather odd grouping of...
.jpg)
