Cheetah Mobile celebrates launch of their ad platform into European markets
Tuesday, March 21, 2017 by Richard Harris
Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...
OneRun platform now includes app reengagement
Tuesday, February 21, 2017 by Richard Harris
YouAppi has announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps, which is greater than standard industry re-engagement rates. Most apps lose a majority of their users on the day they are installed. That's why YouAppi'...
Mobile app advertising is killing adult usage
Saturday, February 18, 2017 by Richard Harris
63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...
Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
Advancing transformational and intelligent transportation technologies
Wednesday, February 15, 2017 by Austin Harris
The Intelligent Transportation Society of America (ITS America) released today its “The Road Ahead: The Next Generation of Mobility” public policy roadmap that provides policy recommendations on how to advance the research and deployment of transformational and intelligent transportation technologies. Specifically, the roadmap provides recommendations on policy issues t...
Flying cars are going to be a reality
Tuesday, February 14, 2017 by Austin Harris
A pair of recent announcements from Shanghai-based Ehang and the Israeli firm Urban Aeronautics have advanced the concept of the flying car - long a staple of science fiction - from the imaginary distant future to a looming reality. In January, a year after debuting its drone at the Consumer Electronics Show in Las Vegas, Ehang released video footage showing its Ehang 1...
App customer loyalty: 3 things to look for in a loyalty API
Tuesday, February 14, 2017 by Christopher Barnard
For the modern consumer, rewards are an essential part of their shopping experience; just last year the number of loyalty program memberships in the United States topped three billion - a 26 percent increase from 2013. With a growing demand for loyalty programs, there is no better time for developers to incorporate loyalty into their products, apps, point of sale softwa...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Mobile marketing trends report from MobileBridge: First edition
Wednesday, February 1, 2017 by Richard Harris
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...
MobileBridge and Zapp RideShare team up to change the way people commute
Friday, January 20, 2017 by Richard Harris
Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel. Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents ...
MobileBridge Adds 360 degree Imaging to Mobile Marketing Automation
Wednesday, August 26, 2015 by Stuart Parkerson
MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform. The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive co...
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