AI storytelling tool Tome reaches 1M users
Monday, February 27, 2023 by Richard Harris
Tome, the AI-powered storytelling format that turns your ideas into visually compelling narratives, announced the close of a $43 million Series B funding round led by Lightspeed Venture Partners. Existing investors Coatue, Greylock Partners, Audacious Ventures, and Wing Venture Capital also participated in the round, as well as new investor 8VC and angel investors ...
To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
5G will accelerate inapp advertising
Wednesday, April 18, 2018 by Yair Green
The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...
What the end of Net Neutrality does to app developers
Friday, December 15, 2017 by Gil Regev
With a 3 - 2 vote splitting neatly along political party lines, as expected, the Federal Communications Commission (FCC) yesterday struck down the controversial net neutrality regulations enacted just two years ago by the previous administration. It’s the happy outcome mobile operators and cable companies were hoping for, since it now frees them to completely control th...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Codeless security integrations by Blackberry and Appdome announced
Tuesday, August 15, 2017 by Richard Harris
BlackBerry Limited and Appdome, a cloud hub for mobile app integration, announced they are enabling codeless integration of secure voice, video and messaging capabilities. Available under Appdome’s newest service category, Secure Messaging, the BBM Enterprise SDK (software development kit) offers a growing set of secure communications capabilities that mobile app develo...
Check intrusive ads at the door: How app marketers can use native
Monday, January 16, 2017 by Barak Aviad
The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
Five Must Haves for Mobile App Success in the Enterprise
Tuesday, August 2, 2016 by Renu Upadhyay
From Facebook Messenger’s bots to the recent Pokémon Go craze, mobile apps are becoming the vehicles for some of the most disruptive consumer technologies today. Yet, enterprise mobile innovation continues to lag behind. As Gartner reported in June, the average mobile enterprise application development budget is actually shrinking.The enterprise mobile apps ma...
VMware AirWatch 8.3 Release Includes Enhanced Security Functionality
Sunday, February 21, 2016 by Richard Harris
The latest rendition of the VMware AirWatch Enterprise Mobility Management (EMM) platform, AirWatch 8.3, has been released now providing support for the VMwareWorkspace ONE app to help organize app access and eliminate the need for passwords. It also expands the AirWatch Privacy First program with a user-facing website and visual privacy notice to mitigate concerns thro...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
APIStrat Conference to Examine New API Economy in November
Monday, August 31, 2015 by Stuart Parkerson
The API Strategy & Practice Conference (APIStrat) will be held in held in Austin, Texas at the Sheraton Austin Hotel At The Capitol, November 18 – 20. The event focuses on the API sector allowing participants to discuss successes and challenges they face while executing an API strategy. The event will include talks, panels and keynotes with over 80 speakers covering...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
Offercast Mobile Launches Next Generation Mobile Ad Network
Friday, February 7, 2014 by Richard Harris
First 100 to
Sign Up Eligible for “Grand Slam” Promotion to Keep 100 percent of Earned RevenuesOffercast™ Mobile, a next-generation mobile ad network, today has launched its beta testing program for Android™ app developers. Offercast™ Mobile provides multiple solutions for monetization on the
Android mobile operating system and
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