Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Bidalgo expands into London
Thursday, March 28, 2019 by Richard Harris
Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably.
The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...
New Blockchain API marketplace for devs
Friday, March 16, 2018 by Richard Harris
AIKON has unveiled a new protocol, the Open Rights Exchange (ORE) Protocol, that will enable a global API marketplace on the blockchain, creating a new “economic OS” for developers. Founded by serial entrepreneur and encryption software pioneer Stefan Roever, former political campaign manager and technology entrepreneur Marc Blinder, and seasoned global banking and Fint...
New locationbased ad network surfaces
Wednesday, March 7, 2018 by Richard Harris
Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...
Adikteev mobile marketing platform raises $12M
Tuesday, February 20, 2018 by Austin Harris
Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...
Vungle SDK to be released on the Amazon Fire tablet
Tuesday, August 8, 2017 by Richard Harris
Vungle, a marketing platform for in-app video ads, has announced the upcoming release of a software developer kit (SDK) for Amazon's popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its user acquisition and monetization platform to Fire tablets.According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Vibes Releases New Mobile Transactional Messaging Platform
Tuesday, April 5, 2016 by Stuart Parkerson
Vibes has launched a new transactional messaging solution to enable companies utilize automated service messaging programs across mobile channels. The company also has released its 2016 Transactional Messaging Consumer Report, which delves into consumer perceptions and preferences in service-based messaging.Vibes new Catapult platform offers transactional messaging feat...
MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile
Friday, February 13, 2015 by Stuart Parkerson
Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.MakeMeReach's AdsOptim platform provides the opp...
Why Mobile App Marketing Matters, And What You Can Do About It
Monday, July 21, 2014 by Stuart Parkerson
Your app’s success is dependent on two really important things: analytics and marketing. Which means you need to be sure you are choosing the right tools to track user interactions, launch messaging campaigns, optimize acquisition spend, and dynamically optimize your marketing efforts based on detailed analytics. So, how do you choose the right platform to suit your nee...
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