The beginning of a new age of innovation and creation
Monday, January 23, 2023 by Freeman Lightner
2023 will be the beginning of a new age of innovation and the creation of new products and services as never been seen since the founding of the Internet.
The end of the mobile app distribution monopoly, the convergence of different platforms, and the recovery of power by users and developers will unleash a perfect storm that will mark the next decade.
An earthqua...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Austin Harris
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
App development using low code and no code report in
Thursday, February 8, 2018 by Richard Harris
Creating custom mobile apps using low code and no code platforms induces a rare form of nausea in some native programmers. Why? Because they don't fully understand what low code platforms really do and they don't want to care. As programmers we want to think of ourselves as "high and mighty coding Gods" with anything less than scripting languages beneath us. And the mor...
Android devices fail twice as much as iOS devices says new report
Wednesday, December 6, 2017 by Richard Harris
Each quarter, mobile experts compare the features and performance of iOS and Android smartphones. In the third quarter of 2017, Apple’s iPhones came out victorious in the battle, with the Android device failure rate (30 percent) being nearly double that of the iOS device failure rate (16 percent), according to the Q3 2017 State of Mobile Device Performance and Health re...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
Appdome integrates into the AppConfig community
Monday, August 14, 2017 by Richard Harris
Appdome, a cloud hub for mobile app integration, has joined the AppConfig Community, re-affirming its ongoing commitment to a secure and efficient mobile industry. AppConfig’s best practice feature-set can now be automatically integrated in apps via the Appdome platform, all without any code or coding. App Publishers (ISVs) and enterprise app developers can add AppConfi...
Catching up with Red Hat Mobile to talk about low code in the enterprise
Tuesday, April 25, 2017 by Richard Harris
Low code is a movement that has emerged in the marketplace in recent times, not only for mobile but also for business process management (BPM) and other application development areas. What company can resist the pull of low-cost and relatively fast development times? Especially when it's as simple as a drag and drop gesture away. So it's not surprising that many big nam...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
All eyes on Mobile World Conference 2017
Wednesday, February 22, 2017 by Richard Harris
As all eyes turn to the Mobile World Conference (MWC) in Barcelona this month (27 February - 4 March, 2017), Ovum’s analyst team have gathered their views regarding what they expect to see at the world’s largest and most highly regarded mobile industry event.A key theme, which recurs throughout the report is the belief that MWC 2017 will mark a further shift in the evol...
OPPO announces unveiling 5X smartphone photography tech
Tuesday, February 21, 2017 by Richard Harris
OPPO is set to announce its latest achievement at the Mobile World Congress (MWC) 2017, a 5x smartphone photography technology that with give users unprecedented ability to capture highly detailed images.Sky Li, OPPO Vice President and Managing Director of International Mobile Business, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to...
SMSpowered chatbots and the massive missed opportunity
Monday, January 30, 2017 by Richard Harris
There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...
Top 12 software and app development stories from 2016
Saturday, December 31, 2016 by Richard Harris
We are so excited to be entering into our 4th year at App Developer Magazine, and we have you - our loyal followers to thank. Without you none of this would be possible, so thank you for riding along shotgun :)I thought it would be interesting to take a quick look back at the top stories we covered in the app development or software development industry - that got the m...
Building a Modern Growth Stack
Tuesday, December 27, 2016 by Janice Ryan
At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...
Mobbo released a new report on the state of mobile SDK's
Thursday, December 15, 2016 by Austin Harris
Mobbo just released its Power Index, which offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. Key Findings in the report:- 80% of...
How Apple's mandatory iOS App Transport Security (ATS) change will affect you
Wednesday, November 30, 2016 by Dominic Tancredi
Major changes are ahead for the mobile industry and as per the usual, Apple holds the keys to all major requirements and changes. In 2015 Apple released iOS 9 and introduced the App Transport Security (ATS) security feature which requires an app to connect to web services over a secure HTTPS connection rather than an HTTP connection. When this feature was released it wa...
Programmatic and Mobile: Whats to come in 2017
Thursday, October 6, 2016 by Richard Harris
Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...
Our 40th Issue Published Today: App Developer Magazine September 2016
Thursday, September 1, 2016 by Richard Harris
With the release of our September 2016 issue of App Developer Magazine we just hit 40 total published magazines, and the end of the Summer season of app development.Thanks to all of the countless readers, contributors, and sponsors for helping us look so good, and believing in our mission! I think this is one of our best issues yet!With over 4500 pub...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Grey Taps Into ArcTouch's Expertise in Helping Brands Create Custom Digital Experiences
Thursday, February 25, 2016 by Stuart Parkerson
Marketing and advertising agency Grey recently acquired ArcTouch, a mobile design and development company, to tap into the company’s expertise in helping brands create custom digital experiences for phones, tablets and smart connected devices. We visited with Adam Fingerman, ArcTouch’s Co-Founder and Chief Experience Officer, to find out how the acquisition provides a u...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
A Guide to Become a Successful Appreneur
Tuesday, October 6, 2015 by Ann Lewis
Mobile app development is a lucrative field. The tremendous success of numerous apps on the market adds to its appeal and this has led to a situation, where app entrepreneurs or appreneurs earn truckloads of money from creating and marketing their apps. This write-up traces the steps of successful appreneurs, which will help you follow suit. Know Your Target Audien...
Qualcomm to Offer Malware Detection Inside Snapdragon 820 Processor
Wednesday, September 9, 2015 by Richard Harris
Qualcomm has announced the upcoming availability of Snapdragon Smart Protect which will first made available through the Qualcomm Snapdragon 820 processor. Snapdragon Smart Protect uses cognitive computing to provide real-time, on-device machine learning designed to support accurate and effective detection of zero-day malware threats for improved personal privacy and de...
Meeting Expectations Means Embracing Change Throughout a Project
Tuesday, August 4, 2015 by Joe Carrolo
A few years ago, a client asked if I had any advice for how to set expectations. He was part of a team that hired us to build his company’s first app. As our primary day-to-day contact for the project, he was nervous that by the end of the project, the final deliverable might not meet some of his internal stakeholders’ lofty expectations.I paused for a moment before I a...
Flurry's State of Mobile Report Shows Apps Being Used More than Ever!
Tuesday, January 6, 2015 by Richard Harris
Flurry's latest annual State of Mobile report highlights overall app usage grew by 76% in 2014 as mobile still shows strong signs of growth.Mobile’s rapid pace of growth that is occurring was largely driven by consumer adoption of mobile in 2014, has Shopping and Productivity apps experiencing triple-digit growth. More and more, time spent in Shopping and Product...
The Enterprise Mobile Dilemma: I Don’t Know Whether to Laugh or Cry
Thursday, December 11, 2014 by Stuart Parkerson
Every once in a while it’s nice to have a good laugh and when I saw the photo shown here on Phunware's blog I had to laugh. It’s a picture from the company’s holiday party and as you can see, they definitely have a sense of humor about mobile development. There is also a grain of seriousness communicated by the image, because the mobile industry is introd...
Yahoo To Launch Its First Ever Mobile Developer Conference
Wednesday, December 10, 2014 by Richard Harris
Yahoo's first ever developer conference has been announced. The Yahoo Mobile Developer Conference will be taking place on February 19, 2015 in San Francisco. Flurry from Yahoo will be sharing with attendees the next tools of the future in mobile development. The conference is expected to feature speakers from Flurry, Yahoo and app developers. The breako...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
Mobile Advertising Lingo 101: What Exactly is eCPM
Wednesday, December 3, 2014 by Stuart Parkerson
We wade through a lot of acronyms in the mobile industry. From technology terms to marketing lingo, it can be confusing. And every day more acronyms are created, adding to the hundreds we already have - IoT, MBaaS, MEAP, MDM, BYOB, etc. - as we push the envelope to provide descriptions and names for new concepts impacting the rapidly changing mobile economy.Take e...
Bad News For Developers: App Marketing Costs Hit Record High
Tuesday, November 4, 2014 by Stuart Parkerson
If we know one thing, Apple’s impact on mobile is way is way bigger than its actual smartphone market share footprint. As we reported earlier in the news item “Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity,” app users and the mobile industry as a whole were somewhat lethargic in August as indexes for app activity and a...
