AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
Faste...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Hainzinger
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
Urban Airship now lets you deliver messages to any platform or device
Wednesday, November 2, 2016 by Richard Harris
Mobile growth company Urban Airship has unveiled two next-generation platform services called Open Channels and Open Profiles. The updated services will enable businesses to reach more customers in more places at their moment of need, sustaining interactions and creating valuable feedback loops that drive growth. With Open Channels, businesses can send notification styl...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries
Friday, February 26, 2016 by Stuart Parkerson
Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas. Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...
Hiring is Hard: The Search for an Elite Mobile Developer
Friday, October 16, 2015 by Breanden Beneschott
Mobile growth is staggering. The number of people accessing the Internet through their smartphones has more than doubled over the last five years. That means twice as many people downloading and using mobile apps as well. For most growth-minded businesses, it’s almost a crime at this point to not have a mobile app, or at the very least a mobile-friendly website.But you’...
Phablets Owners Are Overtaking Android Says New Flurry Report
Monday, May 4, 2015 by Richard Harris
A recent study into the impact of the iPhone 6 Plus by Flurry has shown that Phablet owners are becoming a dominant category for app consumption, but the big impact has been on Android device ownership. Flurry recently examined 1.6 billion devices it tracks every month to explore usage by screen size. Flurry focused on the top 875 devices which accounted for 87 per...
The Wealth of Mobile Users with Not So Obsolete Devices
Thursday, June 12, 2014 by Jeff Fritz
There’s nothing like new car smell. It’s the scent of innovation, hard work and the commitment you’ve made to drive the same vehicle for the next “umpteen” years. We are dedicated to the investment in our vehicles and the ground-breaking technology of the time. But when it comes to mobile devices, consumers are quick to put aside the smart phone or tablet, for which the...
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