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Developer news items we found relating to mobile ad campaigns
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
MakeMeReach Social Media Advertising Platform to Become Part of GrowMobile
Friday, February 13, 2015 by Stuart Parkerson
Perion, which owns the GrowMobile automated mobile marketing platform, has acquired Paris-based MakeMeReach and its social media advertising platform. MakeMeReach will be added to the capabilities of GrowMobile to include the social media space, to help developers scale user acquisition campaigns on a centralized platform.MakeMeReach's AdsOptim platform provides the opp...
iOS Primary Choice for Marketing to Travelers According to New Millennial Media Report
Wednesday, April 30, 2014 by Richard Harris
Millennial Media's Mobile Intel Series provides insights into the mobile advertising industry and guidance on how best to utilize mobile to reach potential customers. The insights are built from the Millennial Media platform observations and campaign data, coupled with third-party research.The seventh volume of the Mobile Intel Series, "Travel", features an in...
Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns
Wednesday, December 11, 2013 by Richard Harris
Phluant Mobile, the leading platform in mobile display advertising and ad serving, has integrated its third-party mobile ad server, Dojo, with Mediaocean Prisma, a universal campaign management platform used by top digital agencies around the world. Together, Phluant and Mediaocean will offer a single platform for agencies to seamlessly monitor mobile ad placements, usi...