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Developer news items we found relating to mobfox

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Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Media-Buyers-Have-a-New-Option-With-Matomy

Media Buyers Have a New Option With Matomy's Launch of MyDSP


Wednesday, September 7, 2016 by

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...


MobFox-to-Start-Using-Pixalate-Blacklists-to-Help-Mobile-Advertisers-Against-Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


New-App-Monetization-Capabilities-With-Microsoft-Universal-Ad-Client-SDK

New App Monetization Capabilities With Microsoft Universal Ad Client SDK


Thursday, August 20, 2015 by

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and  ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...


2015-Predictions-from-4-Mobile-Advertising-Thought-Leaders

2015 Predictions from 4 Mobile Advertising Thought Leaders


Wednesday, December 24, 2014 by

MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for. Native advertising is here to stay, more winners than losers, programmatic buying, and added value are just a few highli...


Windows-Mobile-App-Ad-Mediation-Solution-Now-Available

Windows Mobile App Ad Mediation Solution Now Available


Tuesday, November 11, 2014 by

The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...


What-is-an-App-Developer

What is an App Developer


Monday, January 7, 2013 by

While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to define exactly what it is I am. There is no way I could completely cover every aspect of my job or mobile app programming in g...


vAds-by-Mobfox-introduced-to-developers

vAds by Mobfox introduced to developers


Monday, December 10, 2012 by

Introducing vAds MobFox mobile advertising network has released a groundbreaking mobile ad unit for Android and iOS: vAds. The introduction of the persuasive power of HD quality, instant play video to mobile advertising combined with a HTML5 interactive overlay makes vAds one of the most dynamic mobile advertising formats available today. Interactive en...