Founded Employees Social Traffic
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Mobfox is a data-driven platform that facilitates traffic between mobile application publishers and advertisers.


Address Info

Suite 4, 7 Carlisle St W1D 3BW

, London 

GB


Contact Info

44 (0) 207 087 2824



MobFox developer news


Cross channel game advertising and the holistic approach

Marketing & Promotion

Cross channel game advertising and the holistic approach


  • Thursday, December 1, 2016
  • By Richard Harris

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennia...


Media Buyers Have a New Option With Matomy's Launch of MyDSP

Marketing & Promotion

Media Buyers Have a New Option With Matomy's Launch of MyDSP


  • Wednesday, September 7, 2016
  • By Richard Harris

Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while workin...


MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

Monetize

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


  • Thursday, August 11, 2016
  • By Richard Harris

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising p...


Matomy Media Creates New mtmy Mobile Advertising Agency

Marketing & Promotion

Matomy Media Creates New mtmy Mobile Advertising Agency


  • Thursday, July 28, 2016
  • By Richard Harris

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optim...


MobFox Releases New Ad SDK in Multiple Sizes for App Publishers

Monetize

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


  • Tuesday, May 24, 2016
  • By Stuart Parkerson

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enha...


New App Monetization Capabilities With Microsoft Universal Ad Client SDK

Windows Mobile

New App Monetization Capabilities With Microsoft Universal Ad Client SDK


  • Thursday, August 20, 2015
  • By Richard Harris

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1...


2015 Predictions from 4 Mobile Advertising Thought Leaders

Mobile Tech

2015 Predictions from 4 Mobile Advertising Thought Leaders


  • Wednesday, December 24, 2014
  • By Richard Harris

MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for...


Windows Mobile App Ad Mediation Solution Now Available

Windows Mobile

Windows Mobile App Ad Mediation Solution Now Available


  • Tuesday, November 11, 2014
  • By Stuart Parkerson

The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple a...


What is an App Developer

Programming

What is an App Developer


  • Monday, January 7, 2013
  • By Richard Harris

While the mobile industry continues to grow, it's becoming increasingly obvious that some definitions of who is, and what is, have been lost. Being a mobile app developer myself I thought I would stand back and look at the shadow I cast so as to defi...


vAds by Mobfox introduced to developers

Monetize

vAds by Mobfox introduced to developers


  • Monday, December 10, 2012
  • By Richard Harris

Introducing vAds MobFox mobile advertising network has released a groundbreaking mobile ad unit for Android and iOS: vAds. The introduction of the persuasive power of HD quality, instant play video to mobile advertising combined with a HTM...



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