Increase user engagement with emojis inside push alerts
Tuesday, February 28, 2017 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
Swrve Launches New Mobile Messaging Functionally for App Marketing
Monday, September 28, 2015 by Richard Harris
Swrve has launched a new Integrated Personalization Engine which provides the ability to build an individual relationship with app users through the delivery of mobile messaging campaigns and content to customers based on their unique behavior and attributes.The Integrated Personalization Engine allows developers to customize contextual messages targeted to individual u...
The Recipe for the Perfect Push Message
Saturday, February 21, 2015 by Stuart Parkerson
I’ve got a buddy who is convinced that he wants to open up a New Orlean’s style Creole restaurant (he’s never owned a restaurant). He does cook well (at home) and he is certain that he has perfected his various recipes for culinary success. I tried to point out that 60% of restaurants fail in the first year, but he is undeterred. I wish him luck but am not optimistic.&n...
Acision Releases New APIs and SDKs for Its Forge Cloud Messaging Platform
Monday, January 19, 2015 by Stuart Parkerson
Acision has announced several enhancements to be available in its newest release of the forge by Acision platform, which provides a suite of APIs and SDKs for enterprise cloud-based messaging, voice and video.Included is a new self-service developer portal providing access to the forge SDK, APIs and A2P messaging services. After signing up for an account, enterprise dev...
Appboy Launches Intelligent Delivery Platform for Push Messaging Engagement on a Per User Level
Tuesday, November 18, 2014 by Stuart Parkerson
Appboy has introduced a new Intelligent Delivery offering which uses customized algorithms to allow app publishers to send messages at the exact moment when each user is most receptive to communication.The Intelligent Delivery algorithm analyzes previous interactions for each user to deliver push notifications, email and in-app messages at the peak of potential engageme...
How to Successfully Deliver In App and Push Messaging Content
Thursday, September 25, 2014 by Stuart Parkerson
Are you a writing savant? Probably not, most developers are great coders - literary scholars - not so much. So while there are any number of technical tools to successfully offer in-app and push messaging content, how do you continuously deliver relative content that will motivate and influence your audience?And really, how much time do you even spend thinking about cra...
DataDyne is Now Magpi: Launches Updated Mobile Data Collection and Messaging Application Suite
Saturday, August 30, 2014 by Stuart Parkerson
DataDyne, which offers a mobile data collection and messaging application suite, has announced it has rebranded as Magpi. The company has also announced the release of Magpi 2.0, with enhancements for creating form-based mobile apps and outgoing SMS and voice messages. Magpi helps businesses in need of surveys, inspections, compliance audits, research, supply chain...
Why Mobile App Marketing Matters, And What You Can Do About It
Monday, July 21, 2014 by Stuart Parkerson
Your app’s success is dependent on two really important things: analytics and marketing. Which means you need to be sure you are choosing the right tools to track user interactions, launch messaging campaigns, optimize acquisition spend, and dynamically optimize your marketing efforts based on detailed analytics. So, how do you choose the right platform to suit your nee...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
