Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
SaaS predictions from BigPanda
Wednesday, January 13, 2021 by Brittany Hainzinger
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies wi...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Agora Inc hosts RTE2020
Monday, September 21, 2020 by Brittany Hainzinger
Agora, Inc. will host its premier virtual conference RTE2020 on October 13-14, 2020. RTE2020 will remotely bring together leading global voices to discuss innovations in voice, video and streaming, at an unprecedented time when RTE is being adopted globally.
Agora is partnering with its very own customer, virtual event platform Run The World, to produce an immer...
PayPal to roll out direct sales of cryptocurrency
Wednesday, June 24, 2020 by Freeman Lightner
Recent reports indicate that Fintech giant, PayPal, plans to roll out direct sales of cryptocurrency to its 325 million users within the next few months. Currently, PayPal can be used as an alternative means for withdrawing funds from exchanges such as Coinbase, but this would be a first in terms of offering direct sales of crypto. Industry sources reported that the com...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
5 million consumers will own PERS devices by 2024
Tuesday, January 21, 2020 by Brittany Hainzinger
New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.
The report Enabling Independence: Connected Solutions for Seniors and Caregivers assesses the a...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Passage AI partners with Talkdesk to create AI chatbots
Friday, November 22, 2019 by Richard Harris
Passage AI announced it has partnered with Talkdesk to deliver sophisticated and highly accurate AI chatbot experiences through the Talkdesk platform. Talkdesk offers one of the industry’s leading cloud-based contact center platforms, used by large enterprises and small businesses around the world. Passage AI’s chatbot technology seamlessly integrates via an...
iOS developer changes in iOS 13 you missed
Friday, October 25, 2019 by Richard Harris
We recently caught up with George Deglin, CEO and Co-Founder at OneSignal who says the team at OneSignal has been tracking code changes in iOS 13 since June, and they identified several technical changes that Apple had not formally announced elsewhere. In Xcode 11 Apple changed the results of a function that many developers were using to get push tokens. More unann...
Ballerina cloud native programming language launches
Friday, September 13, 2019 by Richard Harris
The growth of digital services, mobile apps, and connected devices are creating an explosion of endpoints, from APIs to events, data streams, microservices, serverless apps, and other digital assets. Developers today need a more modern and agile approach to connect to these endpoints than a traditional centralized enterprise service bus (ESB) can offer. Ballerina 1.0, n...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Hainzinger
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Blockchain based private messenger surfaces from ODIN
Tuesday, June 11, 2019 by Richard Harris
ODIN Blockchain is a platform enabling users to fully control their privacy. This claim is proven by the recent launch of ODIN.CHAT, the flagship ODIN Blockchain mobile app. ODIN.CHAT is launched in advance of upcoming ODIN products and services which enable users to privately communicate, whilst benefiting from innovative blockchain-related features on ODIN.
Maker of CryptoFight lands investment from gaming pioneer Calvin Ayre
Monday, May 20, 2019 by Brittany Hainzinger
Kronoverse Corp. has secured a lead investment in its seed round from Calvin Ayre, online gaming entrepreneur, and founder of Ayre Group and CoinGeek. The investment comes on the heels of Kronoverse’s groundbreaking announcement last month that it will use the Bitcoin SV [BSV] blockchain to power CryptoFights’ game networking layer. Ayre is a key backer of B...
SendBird chat platform for developers adds $50M to their raise
Wednesday, May 15, 2019 by Brittany Hainzinger
SendBird has announced that it has raised an additional $50 million, bringing its total Series B funding round to $102 million. The company extended the round in order to meet the rapidly growing global demand for in-app user-to-user messaging. Tiger Global Management led the extension, with significant participation from the initial Series B lead, ICONIQ Capital. ...
Enjin joins FIO
Tuesday, April 23, 2019 by Richard Harris
Enjin has announced a continued effort to make using crypto and blockchain technology as easy as possible by joining the Foundation for Interwallet Operability (FIO), a move expected to boost the usability of both cryptocurrencies and fungible/non-fungible tokens. In joining the consortium comprised of more than 15 members from leading crypto wallets and exchanges, Enji...
Using data driven design for mobile games
Tuesday, April 2, 2019 by Richard Harris
Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...
HiTek Media and iSIGN Media partner to change digital marketing
Thursday, March 21, 2019 by Christian Hargrave
Hi-Tek Media announced a signed partnership agreement with iSIGN Media Corp. Both companies have joined forces to rewrite the rules in digital marketing and public safety. The four-year partnership, effective April 1, 2019 is accompanied with a $2,000,000 USD plus purchase order for all available iSIGN’s technologies including new enhanced proximity and wide area ...
Using Conversational Analytics to forecast mobile subscriber growth
Thursday, February 21, 2019 by Christian Hargrave
Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...
SendBird raises $52M
Tuesday, February 19, 2019 by Richard Harris
SendBird announced the closing of a $52 million series B round of fundraising led by ICONIQ Capital and joined by existing investors, Shasta Ventures, August Capital, Y Combinator, and Funders Club. SendBird will use the funding to rapidly scale the company to fully address today’s $4.2 billion service addressable market for user-to-user messaging services. SendBi...
Red Hat launches a unified integration platform for cloudnative apps
Monday, February 18, 2019 by Richard Harris
Red Hat, Inc. has announced an expansion of its integrated product portfolio with new components and capabilities for connecting applications, data, and devices across hybrid architectures. The additions are featured in the latest release of Red Hat Integration, and include Red Hat AMQ Online, Red Hat AMQ Streams, new connectors for Red Hat Fuse Online, and end-to-...
Subscribing to publications with carrier billing made possible
Tuesday, January 22, 2019 by Richard Harris
The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...
The difference 5G will make to your apps
Friday, January 11, 2019 by Richard Harris
Since 5G will allow for higher volumes of data to be processed at much faster speeds, new technologies like public edge platforms are emerging as necessary tools to help developers reduce latency and enable their software to function as desired. With this new era of computing, the ability for developers to deploy code securely, reliably, and quickly to the edge of the n...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Cloud native computing for fast data gets a bump from Streamlio
Wednesday, December 12, 2018 by Christian Hargrave
Streamlio just announced that the Streamlio Community Edition, powered by The Apache Software Foundation’s new top-level project, Apache Pulsar, is now available as a Kubernetes application on the Google Cloud Platform (GCP) Marketplace. With Streamlio Community Edition, the aim is that enterprises now can easily leverage Pulsar’s cloud-native architect...
AimBrain joins the ForgeRock Trust Network with biometric solutions
Thursday, December 6, 2018 by Richard Harris
AimBrain announced its place on the ForgeRock Trust Network, which recently celebrated the traction made by the end of its first year. ForgeRock Trust Network is a global partner programme designed to provide organizations with access to a comprehensive range of authentication, risk and fraud management, identity proofing and identity enrichment solutions, all of which ...
Diffusion data streaming platform gets an update
Friday, November 23, 2018 by Richard Harris
Push Technology released new functionality in their Diffusion Intelligent Data Platform to increase security authentication and authorization handling, facilitate easy transitioning from REST-based applications to streaming data applications, simplify development of multi-user and collaborative applications, and enhance data compression for large payload distribution ap...
OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...