Double your app engagement steal these 10 story ideas
Thursday, December 5, 2024 by Vlad Lastovsky
Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days.
Steal these 10 story ideas to double your app engagement
What keeps users around? Engagemen...
AI enabled Ray-Ban Meta glasses
Tuesday, October 22, 2024 by Austin Harris
Since the launch of Ray-Ban Meta glasses, the product has garnered significant popularity, with demand initially outstripping supply. Millions of moments have been shared using the glasses, enhancing the everyday experiences of users worldwide.
AI enabled Ray-Ban Meta glasses receive new features and expanded partner integrations
New AI features are being ...
Telegram app grows in popularity
Wednesday, September 11, 2024 by Austin Harris
Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.
Telegram's strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.
Th...
Engage SDK and collections launched for Android developers
Tuesday, July 30, 2024 by Richard Harris
Android has unveiled a new on-device surface called Collections, designed to showcase personalized content and enhance user engagement beyond the Play Store. This feature, first teased at this year's Google I/O, is powered by the Engage SDK and aims to extend app discovery by offering a seamless user experience.
Engage SDK and collections for Android developers e...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Generate AI videos with Creative RealityTM Studio mobile app
Wednesday, November 1, 2023 by Freeman Lightner
D-ID has announced the launch of its popular Creative RealityTM Studio as a Mobile App. Available on Google Play and iOS, the app increases access for existing and new users to create videos of digital people from a single image with accompanying scripts in 120 languages.
The desktop version of Creative RealityTM Studio already boasts more than 150 million video...
iOS 17 to allow sideloading apps on iPhone
Tuesday, April 25, 2023 by Richard Harris
According to Mark Gurman from Bloomberg, iOS 17 will reportedly open up the iPhone to sideloading.
"Apple Inc. is preparing to allow alternative app stores on its iPhones and iPads, part of a sweeping overhaul aimed at complying with strict European Union requirements coming in 2024.
Software engineering and services employees are engaged in a major push to o...
Communication trends and predictions for 2023 from SendBird
Wednesday, January 18, 2023 by Richard Harris
As Twitter morphs around Elon Musk’s vision and Meta dives deeper into the Metaverse, businesses are reconsidering how they want to communicate with their customers. In 2023, we’ll see not only more companies but a wider variety of companies take a page from WhatsApp, Line, and WeChat as they bring the community and dynamic conversations into their own apps....
Why leaders should not fear layoffs in 2023
Friday, January 13, 2023 by Richard Harris
Peter Pezaris from New Relic discusses his predictions for 2023, including why leaders should not fear layoffs, why we will see renewed investments by the end of 2023, how FOMO will unleash venture capital funding, and why founders should foster a network of VC insiders and entrepreneurs to get insights and perspectives.
Leaders should not fear layoffs
"Entre...
Chat SDK for developers from Agora
Wednesday, October 26, 2022 by Brittany Hainzinger
Agora, Inc. announces the global availability of Agora Chat, a new SDK that aims to make it easy for developers to rapidly embed real-time in-app chat into their web and native apps; providing an immersive experience that keeps their users more connected, informed, and engaged. The launch of Agora Chat coincides with the start of Agora’s flagship event RTE202...
Metaverse world connects millions for the Expo 2020 Dubai
Tuesday, December 14, 2021 by Richard Harris
Anyone anywhere can experience the magic of Expo 2020 Dubai with friends and family. The World Expo has teamed up with Magnopus to offer an enriching digital experience for millions of on-site and remote visitors from around the world. Expo Dubai Xplorer sets a new standard for accessibility and inclusivity to large events and expands the World Expo’s vision of &l...
OutSystems launches Project Neo platform
Thursday, November 18, 2021 by Austin Harris
OutSystems has unveiled an application platform that enables development teams to build state-of-the-art cloud applications. Today, more than 14 million people use apps created on the OutSystems platform. Customers rely on OutSystems to build everything from mobile apps and consumer websites to workgroup apps and extensions of other core systems like Microsoft, SAP...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
AI is transforming Medicare shopping
Wednesday, April 7, 2021 by Richard Harris
Between the four Medicare parts (A – D) and various supplemental coverage options, Medicare is a complex but customizable system. Medicare shoppers can pick and choose from a wide variety of plans and coverage options, which while convenient, the sheer number and complexity of these options can make the shopping process more difficult. At the same time, there&rsqu...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
SaaS predictions from BigPanda
Wednesday, January 13, 2021 by Brittany Hainzinger
We are about to witness the mass extinction of dinosaurs - vendors with on-prem software who have been dragging their feet on replatforming to a SaaS solution. They will try desperately to hang on to existing customers while pivoting investments, people and messaging with the promise of their new SaaS-centric, all-in-one platform.
By July 2021, I predict companies wi...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Agora Inc hosts RTE2020
Monday, September 21, 2020 by Brittany Hainzinger
Agora, Inc. will host its premier virtual conference RTE2020 on October 13-14, 2020. RTE2020 will remotely bring together leading global voices to discuss innovations in voice, video and streaming, at an unprecedented time when RTE is being adopted globally.
Agora is partnering with its very own customer, virtual event platform Run The World, to produce an immer...
PayPal to roll out direct sales of cryptocurrency
Wednesday, June 24, 2020 by Freeman Lightner
Recent reports indicate that Fintech giant, PayPal, plans to roll out direct sales of cryptocurrency to its 325 million users within the next few months. Currently, PayPal can be used as an alternative means for withdrawing funds from exchanges such as Coinbase, but this would be a first in terms of offering direct sales of crypto. Industry sources reported that the com...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
5 million consumers will own PERS devices by 2024
Tuesday, January 21, 2020 by Brittany Hainzinger
New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.
The report Enabling Independence: Connected Solutions for Seniors and Caregivers assesses the a...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Passage AI partners with Talkdesk to create AI chatbots
Friday, November 22, 2019 by Richard Harris
Passage AI announced it has partnered with Talkdesk to deliver sophisticated and highly accurate AI chatbot experiences through the Talkdesk platform. Talkdesk offers one of the industry’s leading cloud-based contact center platforms, used by large enterprises and small businesses around the world. Passage AI’s chatbot technology seamlessly integrates via an...
iOS developer changes in iOS 13 you missed
Friday, October 25, 2019 by Richard Harris
We recently caught up with George Deglin, CEO and Co-Founder at OneSignal who says the team at OneSignal has been tracking code changes in iOS 13 since June, and they identified several technical changes that Apple had not formally announced elsewhere. In Xcode 11 Apple changed the results of a function that many developers were using to get push tokens. More unann...
Ballerina cloud native programming language launches
Friday, September 13, 2019 by Richard Harris
The growth of digital services, mobile apps, and connected devices are creating an explosion of endpoints, from APIs to events, data streams, microservices, serverless apps, and other digital assets. Developers today need a more modern and agile approach to connect to these endpoints than a traditional centralized enterprise service bus (ESB) can offer. Ballerina 1.0, n...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Hainzinger
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Blockchain based private messenger surfaces from ODIN
Tuesday, June 11, 2019 by Richard Harris
ODIN Blockchain is a platform enabling users to fully control their privacy. This claim is proven by the recent launch of ODIN.CHAT, the flagship ODIN Blockchain mobile app. ODIN.CHAT is launched in advance of upcoming ODIN products and services which enable users to privately communicate, whilst benefiting from innovative blockchain-related features on ODIN.
Mobile ...
Maker of CryptoFight lands investment from gaming pioneer Calvin Ayre
Monday, May 20, 2019 by Brittany Hainzinger
Kronoverse Corp. has secured a lead investment in its seed round from Calvin Ayre, online gaming entrepreneur, and founder of Ayre Group and CoinGeek. The investment comes on the heels of Kronoverse’s groundbreaking announcement last month that it will use the Bitcoin SV [BSV] blockchain to power CryptoFights’ game networking layer. Ayre is a key backer of B...
SendBird chat platform for developers adds $50M to their raise
Wednesday, May 15, 2019 by Brittany Hainzinger
SendBird has announced that it has raised an additional $50 million, bringing its total Series B funding round to $102 million. The company extended the round in order to meet the rapidly growing global demand for in-app user-to-user messaging. Tiger Global Management led the extension, with significant participation from the initial Series B lead, ICONIQ Capital. ...
Enjin joins FIO
Tuesday, April 23, 2019 by Richard Harris
Enjin has announced a continued effort to make using crypto and blockchain technology as easy as possible by joining the Foundation for Interwallet Operability (FIO), a move expected to boost the usability of both cryptocurrencies and fungible/non-fungible tokens. In joining the consortium comprised of more than 15 members from leading crypto wallets and exchanges, Enji...
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