Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
New tool for app developers forecasts how much revenue you can earn
Monday, January 16, 2017 by Richard Harris
New tool from Pollen VC, forecasts how much a mobile app can make over it's lifetime.While app developers and marketers understand that Lifetime Value (LTV) - the total revenue generated by a user from the time they download the app until they abandon it - is the most important commercial metric , they often struggle because there is also no uniform way to cal...
Gondola Platform Lets You Automate Variable Pricing for Virtual Goods and IAP’s
Sunday, April 5, 2015 by Richard Harris
Gondola has announced the launch of its Dynamic Pricing Engine which allows game developers to automate the pricing of virtual goods and in-app purchases (IAP). Gondola’s dynamic pricing technology leverages historical and real-time data to gain insights on user behavior. Its Dynamic Pricing Engine simultaneously runs millions of multivariate tests to fine-tune the...
Mobile Industry Takes the Month of August Off as Users and Marketers Show Less Activity
Tuesday, September 30, 2014 by Stuart Parkerson
In its August app index, Fisku is reporting that app users and the mobile industry as a whole were somewhat lethargic as indexes for app activity and app marketing costs were down.This can bee seen with the Cost Per Loyal User (CPLU) Index, measuring the cost of acquiring a loyal user for brands who actively market their apps, which came in at $1.86, representing a 6 pe...
Tapjoy Adds New Life Time Value(LTV) Platform with Purchase of 5Rocks
Wednesday, August 6, 2014 by Stuart Parkerson
Tapjoy, a mobile ad-tech and monetization platform, has announced it has purchased 5Rocks, a company that provides a platform for lifetime value (LTV) maximization, analytics and marketing automation.Tapjoy says the acquisition will allow it to offer a more complete mobile analytics, marketing automation and ad-based monetization solution for mobile freemium a...
Top App Marketing Articles from 2013
Tuesday, January 14, 2014 by Richard Harris
2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.
Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us ...
Why Planning is More Important Than Timing When Marketing Your App
Wednesday, January 1, 2014 by John Clancy
You have to start thinking about the LTV (life time value)
of your app and how it’s going to fare over longer periods of time, rather than
short bursts during launch.
You did everything you thought you
should to promote your app. You built a pre-launch website, collected email
addresses of enthusiastic fans, filmed a...
Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App
Thursday, October 31, 2013 by John Clancy
You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...
What is lifetime value for an app
Wednesday, November 28, 2012 by Richard Harris
It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...
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