2025 global IT spending boosted by AI and hardware demand
Wednesday, January 22, 2025 by Richard Harris
In 2024, global IT spending grew by 8.3%, driven largely by the expansion of generative AI infrastructure and the continued migration of enterprises to public cloud services. Despite global uncertainties, hyperscalers like Microsoft, Alphabet, and Meta Platforms ramped up their capital spending, with a nearly 50% increase in data center investments. This contributed to ...
Google Play app spending down in first half of 2022
Tuesday, July 26, 2022 by Richard Harris
The first half of 2022 has turned out to be disappointing for Android and its app store Google Play. According to the numbers presented by SafeBettingSites.com, app-spending on Google’s marketplace was down by 7.4% Y-O-Y during the first half of 2022. In the first half of 2022, Android users spent a total of $21.3 billion on apps.
Total app spending up by ...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
How to attract more brand spending in your apps
Friday, April 30, 2021 by Joe Lige
As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Austin Harris
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
Mobile ad spending still on the rise says new Smaato report
Thursday, October 20, 2016 by Richard Harris
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...
Why China Has a 1000 Percent Increase in Mobile Ad Spending
Tuesday, July 5, 2016 by Richard Harris
Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Apple spending billions on what!
Saturday, December 15, 2012 by Richard Harris
No one outside of Apple knows where the money is going, but they are spending billions - yes, billions of dollars on secret projects. Speculation is the money is being spent on making more of the components that go inside their devices....