AI is changing game development faster than ever
Tuesday, September 9, 2025 by Richard Harris
The gaming industry is entering a transformative period. For decades, game development has been a costly and unpredictable process, with many titles failing to achieve commercial success. Recent advances in artificial intelligence (AI) are being explored as potential tools to improve efficiency and optimize various aspects of game creation. According to Sierra Artificia...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Unity Releases New Subscription Pricing Models for Game Developers
Wednesday, June 1, 2016 by Stuart Parkerson
Unity has released new subscription-based pricing models which will include all Unity platforms, iOS and Android add-ons. The new pricing levels are: - Unity Personal: (Free) Includes all platforms to anyone with funding or revenues of less than $100,000 USD per year. Includes Unity Ads through a revenue stream plus base-level analytics feature.- Unity Plus: ($35/m...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
Digital Performance Winners and Losers from the Super Bowl
Wednesday, February 10, 2016 by Stuart Parkerson
Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.
Now we are starting to ...
Online Performance Is as Important as InGame Performance for the Super Bowl
Friday, February 5, 2016 by Stuart Parkerson
The biggest sports day of the year will also be a huge day for companies who have an investment in the big game. We visited with Tom Lounibos, CEO of SOASTA, to discuss how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.He also provides insights into SOASTA’s Sup...
Marmalade Offers New BackendasaService for Cross Platform Game Developers
Tuesday, October 20, 2015 by Stuart Parkerson
Marmalade is now offering Marmalade Game Services offering a new backend service powered by GameSparks, a cross platform Backend-as-a-Service (BaaS) provider for games. Through the GameSparks platform and integration via their C++ SDK, Marmalade Game Services allows developers to build the server-side features of their game, offering the ability to connec...
5 Things for Developers to Know About iOS 9
Tuesday, September 8, 2015 by Basil Shikin
With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...
Unity Officially Launches Unity 5 during the GDC 2015 with Insane Features and New Pricing
Tuesday, March 3, 2015 by Richard Harris
During a full house presentation at GDC, Unity CEO John Riccitiello announced the official launch and general availability of the Unity 5 game platform and Unity Cloud Build.Riccitiello posted a note on the company’s blog outlining the announcement just prior to the announcement. The company also streamed the launch event which included presentations from Unit...
New Windows and Windows Phone Store App Dev Contest
Tuesday, February 10, 2015 by Stuart Parkerson
The Windows and Windows Phone Store app developer program has launched a new game developer contest running through March 20 offering $28,000 in prizes including a top prize of $10,000. Contest winners will be announced on or before May 11.Developers can submit games made with any technology. You can submit original games or port existing published games (from an altern...
Unity Analytics Services in Beta for iOS and Android Game Developers
Saturday, January 24, 2015 by Richard Harris
Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
