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Developer news items we found relating to game ads

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Publisher-Portal-for-in-game-audio-ad-monetization-from-Odeeo

Publisher Portal for in game audio ad monetization from Odeeo


Tuesday, March 26, 2024 by

Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates. Previously across the in-game audio ad industry, publishers had limited control over ad pla...


Gamers-attitudes-towards-misleading-GamePlay-Ads

Gamers attitudes towards misleading GamePlay Ads


Tuesday, April 11, 2023 by

Nexters Inc. released the results of its research exploring gamers’ attitudes toward Non-core GamePlay Ads. To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games, 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research. The key findings from Nexters Research of gamer...


Secrets-revealed-from-developers-with-over-20-mobile-game-hits

Secrets revealed from developers with over 20 mobile game hits


Monday, September 5, 2022 by

My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


Unity-Ads-SDK-3.0-come-to-game-developers

Unity Ads SDK 3.0 come to game developers


Wednesday, October 24, 2018 by

Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads. Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...


Mobile-game-advertising-partnership-between-Google-and-Unity-announced

Mobile game advertising partnership between Google and Unity announced


Friday, August 3, 2018 by

Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...


Mobile-games-inapp-advertising-chat-with-Jun-Group

Mobile games inapp advertising chat with Jun Group


Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...


Chatting-With-the-Creator-of-Trivia-Crack-About-App-Success-and-the-Smile-Test

Chatting With the Creator of Trivia Crack About App Success and the Smile Test


Thursday, August 25, 2016 by

We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a...


Moving-Past-Facebook-for-Better-Mobile-Game-Ad-Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 8, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


Using-in-App-Advertising-Effectively-To-Monetize-an-App

Using in App Advertising Effectively To Monetize an App


Wednesday, March 26, 2014 by

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...


The-Secret-to-a-Successful-Mobile-Game-Launch

The Secret to a Successful Mobile Game Launch


Monday, February 3, 2014 by

As a mobile game developer, analytics are without a doubt one of the most important tools to help you launch your game. Not only do analytics help you understand the early performance of your game, but they also provide the context necessary to guide future product developments and optimize your marketing efforts. When you’re launching your mobile ga...