Mobile operators in France unite to protect digital identities
Monday, December 16, 2024 by Brittany Hainzinger
As part of the global GSMA Open Gateway initiative, France's four leading mobile operators – Bouygues Telecom, Free, Orange and SFR – announced they will join forces to provide services designed to help app developers and enterprises tackle online fraud and protect the digital identities of mobile customers.
Mobile operators in France unite to protect digit...
ArangoDB NoSQL database platform updates to 3.4
Thursday, December 6, 2018 by Richard Harris
ArangoDB announced the GA release of ArangoDB 3.4 - a transactional database solution which enables developers to efficiently interact with multiple data models by using just one technology and one query language. Major new enhancements in ArangoDB 3.4 include ArangoSearch, a feature which transforms ArangoDB, when combined with traversals or joins in AQL, from a data r...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Swace wants to save social media engagement
Tuesday, August 7, 2018 by Austin Harris
Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Headway joins elite mobile ad fraud coalition CAAF
Thursday, February 15, 2018 by Richard Harris
Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...
How to protect IP communications from telecom fraud
Thursday, December 28, 2017 by William King
Software-based IP communications continue to grow in popularity because of the added reliability, reach and control they allow businesses to have over their telecom resources. However, as more developers continue to transfer enterprise communications from legacy telcos to cloud-based service providers, the threat of telecom fraud and cyber-attacks also rise. Accord...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
