Piracy for streaming admitted by 44 percent of Asian consumers
Monday, October 23, 2023 by Brittany Hainzinger
Faced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites. That’s according to a new Bango study, exploring subscription trends and the rise of Super Bundling in Asia.
Bango’s study incorporates data from over 6,000 consum...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
VR sports app Gym Class secures $8M in funding
Thursday, August 11, 2022 by Brittany Hainzinger
Gym Class has raised $8 million in a seed round led by Andreessen Horowitz (a16z), with participation from Y Combinator. Gym Class combines the fun, fitness, social, and entertainment aspects of real-world sports delivered in best-in-class VR basketball. Gym Class is set to launch on the Meta Quest Store in fall 2022.
VR sports app Gym Class raises $8M ahead of a fal...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Apple lacks Metaverse focus
Thursday, February 3, 2022 by Brittany Hainzinger
Apple’s lack of metaverse focus should not be confused for ignorance, as the company focuses on what it does best, says GlobalData
Following today’s news on Apple’s Q1 2022 earnings results, Emilio Campa, Associate Analyst in the Thematic Team at GlobalData, a leading data and analytics company, offers his view:
“Apple has an uncanny a...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Why blockchain is the future
Friday, January 15, 2021 by Richard Harris
The fears from the pandemic have naturally placed more focus on wearables helping us monitor our health, fitness, and keeping us better connected.
Companies such as Apple, Samsung, Fitbit, and others are flooding the market with health and fitness devices to help mankind to stay healthy and happier. I believe we will see even more companies entering this space and mo...
Apps selling data can monetize in safer ways
Wednesday, October 28, 2020 by Scott Walsh
Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...
Apple watch app from Trainerize brings the coach to your wrist
Friday, September 11, 2020 by Freeman Lightner
Since its inception, Trainerize has been on a mission to make fitness accessible—and with their newly-released Apple Watch App, they’ve progressed to a whole new phase of accessibility. Fitness businesses and personal trainers can now deliver coaching straight to their clients’ wrists, transforming the way wearables are utilized in personal health and ...
Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Amazon Interactive Video service announced
Thursday, July 16, 2020 by Brittany Hainzinger
Amazon Web Services, Inc. announced the general availability of Amazon Interactive Video Service (Amazon IVS). Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world with nearly 10 billion hours of video watched in 2019, giving customers live content with latency (the time video takes to go from the camera to...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Hainzinger
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
Cross platform graphical toolkit from the Qt Company arrives
Monday, August 26, 2019 by Freeman Lightner
The Qt Company introduced Qt for MCUs to enable companies to create fluid user interfaces (UIs) on cost-effective microcontrollers (MCUs). The new offering leverages the existing tools and libraries from the widely used Qt for Device Creation, allowing companies to deliver better user experiences for displays powered by MCUs while reducing their hardware ...
Bluetooth modules for business gets a bump from ublox
Thursday, August 1, 2019 by Christian Hargrave
u‑blox has announced it acquired Rigado’s Bluetooth modules business in an Asset Purchase Agreement. Rigado is a provider of Edge‑as‑a-Service gateway solutions for Commercial IoT, and began offering certified wireless modules in 2015.
This acquisition will allow u‑blox to extend their range of products in the area of Bluetooth low energy, Zigbee and ...
5G meets IoT with Telit's New ME310G1 and ME910G1 modules
Monday, July 1, 2019 by Richard Harris
Telit announced the ME310G1 and ME910G1 modules, designed for mass-scale LTE-M and NB-IoT deployments that feature hundreds of thousands or millions of devices. Based on the new Qualcomm 9205 LTE modem and featuring optional 2G fallback, the modules also provide a future-proof foundation for IoT deployments that span legacy networks, 4G and 5G.
The ME310G1 and M...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
Join us for a free mobile app security threats webinar on Tuesday
Friday, December 7, 2018 by Richard Harris
In 2016, a record 3 billion Yahoo accounts were hacked, and Uber reported that hackers stole the information of over 57 million accounts. Then in 2017, 412 million user accounts were taken from Friendfinder’s sites, and 147.9 million consumers were affected by the Equifax Breach. In 2018, Under Armor said that that it's My Fitness Pal app was hacked, affecting...
Digital therapy app proven to reduce chronic back pain by 40 percent
Monday, September 24, 2018 by Richard Harris
Boston based digital therapy startup, Kaia Health, has launched a new app that uses AI and motion tracking technology to personalize treatment programs to manage and treat chronic low back pain (LBP) which has been shown in clinical studies to reduce chronic back pain by 40% - and "could save the US economy billions each year."
Created by Kaia Health the mo...
Open Design Challenge launches to develop fitness app for US Airforce
Friday, August 3, 2018 by Richard Harris
AF CyberWorx is launching its first-ever open design challenge. The online competition is designed to allow people to join from across the nation, bringing together a greater mix of participants from industry, government, and academia. Participants are asked to design and develop a fitness application that could provide health monitoring, personalized fitness coaching, ...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Game streaming and the live streaming movement according to LiveCamp
Friday, July 13, 2018 by Richard Harris
Betaworks launched their 4th accelerator program, LiveCamp, which is now accepting submissions. This year, Camp will focus on companies looking to advance the "live" participation gaming and streaming ecosystem.
Here's how it works. Betaworks will choose 5-10 companies to build into culturally significant brands, similar to what they've ...
AIpowered fitness app helps users perfect their squats
Tuesday, June 26, 2018 by Richard Harris
A new fitness app has launched which uses AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat. Free to download, the Perfect Squat Challenge app has been developed by digital therapy company Kaia Health in conjunctio...
MoveWith is using Feed.fm now
Monday, April 9, 2018 by Christian Hargrave
Feed.fm has announces that MoveWith is utilizing its music-as-a-service product to provide Movers (MoveWith users) with curated popular music to emulate the in-person experience of being coached by a boutique fitness instructor. Key to MoveWith’s innovative fitness approach is providing motivation from multiple coaches, helping MoveWith grow over 50% every month with a ...
SoC for ultralowpower AI has launched
Wednesday, March 21, 2018 by Richard Harris
Eta Compute Inc. has announced the availability of its latest System on Chip (SoC) platform. Silicon proven in TSMC 55nm ULP process, this ground-breaking product consumes only a fraction of the power of existing solutions and redefines the standard for ultra-low power embedded solutions.“Our patented event driven processor architecture (DIAL) is combined with our fully...
Music in apps: A chat with the CEO of feed.fm
Thursday, March 1, 2018 by Richard Harris
Music licensing is a pain. We know it's there for a very good reason, but let's be honest... It can be a serious barrier to the perfect experience that app developers hope to convey. Finding the right music can be a big part of that, but nobody wants to settle for the generic royalty free music.That's why we talked to Jeff Yasuda, CEO and Founder of feed.fm, to learn ab...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
$40 million genomics accelerator introduced by Helix and Illumina
Tuesday, August 22, 2017 by Richard Harris
Helix, a personal genomics company, has announced a collaboration with Illumina Accelerator, a business accelerator focused solely on creating an innovation ecosystem for the genomics industry. Together, the organizations will partner with entrepreneurs to foster and accelerate innovation and development of DNA-driven products and insights for consumers. Interested star...
Web professionals reporting client growth says GoDaddy
Wednesday, August 16, 2017 by Richard Harris
A survey of web developers and designers finds that the web professional industry continues to boom two decades after the emergence of the Internet. Rapid growth in clients is fueled by the retail and travel industries, according to a new global research study commissioned by GoDaddy.The industry study, conducted in the United States, Germany, United Kingdom, India, Bra...
IFTTT report shows we love talking to connected devices
Wednesday, July 12, 2017 by Richard Harris
Almost everything is connected, or wants to be. Taking a stroll down the isles of any electronics store and it’s not so much about the device can do by itself anymore, but what it can do online. I can testify personally that 80% of my own home is connected now. My electric source has two amp-clamps on it that report live power usage back to me. Most of our lighting...
Reward videos for mobile ads payoff the best says Tapjoy
Thursday, June 15, 2017 by Richard Harris
Consumers want their apps free and their ads rewarded. A new study by Tapjoy, a mobile advertising platform, found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as pre-roll videos by a 4-to-1 margin. The study also found that videos are far and away consumers’ favorite type of rewarded ads on mobile - preferred by at l...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
