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Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Mobile game developers get another playable ads platform choice
Thursday, August 16, 2018 by Richard Harris
A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders.
“Synative is reinventing the way mobile game developers design and create p...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Facebook playable ads now supported by Bidalgo
Tuesday, May 15, 2018 by Richard Harris
Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...
Facebook starts testing for playable ads
Monday, April 23, 2018 by Austin Harris
Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...
FacebookConnected Apps Must Now Support Certificates Signed with SHA2
Monday, June 22, 2015 by Richard Harris
Facebook is updating its encryption requirements for Facebook-connected apps which means that apps that don't support SHA-2 certificate signatures will no longer be able to connect to Facebook starting on October 1, 2015.Facebook’s Adam Gross in a recent post on the Facebook developer blog:These changes are part of a broader shift in how browsers and web sites encrypt t...
Facebook’s FbStart App Marketing Program Now Open to All Developers
Saturday, May 17, 2014 by Stuart Parkerson
Facebook has announced that it has opened its FbStart program to all iOS and Android developers. Prior to this week, only developers who attended Facebook’s f8 developer conference could apply to the program. Now the application process for FbStart is open to any iOS or Android developer with an app that’s been live for at least 30 days. If selected, deve...
Facebook’s New FBStart Program Provides App and Game Developers With Free Third Party Services including Parse, Adobe, Appurify and Proto.io
Tuesday, May 13, 2014 by Stuart Parkerson
With the new FBStart Program developers can now receive free tools and services worth up to $30,000 from Facebook and 11 other companies to help get their business up and running or take it to the next stage of growth. App developers can apply to participate in FbStart, and if selected, will receive credits for Facebook advertising and Parse, plus free services fro...
