Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
AI agents from Proofs streamline API processes
Monday, July 22, 2024 by Freeman Lightner
Proofs, which uses AI agents to dramatically accelerate the proof-of-concept phase in software sales, has raised $2.6 million in pre-seed financing. The round was led by Earlybird Digital East Fund with support from Expeditions Fund, Step Function Ventures, RTP Global, and a number of prominent angel investors. From today, customers can sign up to a private onboarding w...
Ecommerce for SMBs transforms after StoreConnect lands 9M
Wednesday, August 30, 2023 by Richard Harris
The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...
SaaS backup platform SaaSBACKUPSM lands from Asigra
Friday, March 17, 2023 by Brittany Hainzinger
Asigra Inc has announced SaaSBACKUPSM, a powerful new SaaS-based backup platform designed to provide comprehensive backup and recovery capabilities to SaaS applications that include Salesforce, Microsoft 365, Google Workspace, and far beyond. Through innovative API connectivity, SaaSBACKUP is able to support a large macrocosm of SaaS applications with enterprise-class d...
Nedbank enters the metaverse
Tuesday, October 11, 2022 by Freeman Lightner
As the digital economic voyage into the metaverse starts to accelerate, major players in trade and industry are poised to develop custom experiences in this digitally enhanced world, which is being heralded as the future of eCommerce. Nedbank, one of the largest financial services groups in Africa, has partnered with Africarare, Africa’s first metaverse, and secur...
Change Data Capture adapter launches
Tuesday, March 29, 2022 by Brittany Hainzinger
Push Technology has announced the launch of a new Change Data Capture (CDC) Adapter. The adapter is particularly appropriate for event-driven use cases in IoT transportation data, global equity/derivative exchange market data, and retail and eCommerce.
The Diffusion Platform-Gateway has an array of adapters to capture all forms of data feeds, the latest addition to i...
Headless web architecture will change the internet
Tuesday, April 27, 2021 by Richard Harris
With the rapid shift to a digital-first world brought on by the pandemic, the pressure put on companies to provide strong digital experiences has only accelerated - from the need for fast-loading, responsive websites and highly accurate personalization to providing consumers with a consistent and seamless experience across channels. Delivering on these demands can be ch...
Persistent memory makes its way into business applications
Tuesday, January 12, 2021 by Richard Harris
In 2021, more businesses will focus on rapidly accelerating and scaling out applications to meet the challenges of digital transformation.
In 2020, the COVID-19 pandemic drove many businesses, especially those in food delivery, eCommerce, logistics, and remote access and collaboration services, to dramatically scale-out and upgrade infrastructure to maintain high app...
Modern cross browser testing helps engineers test faster
Thursday, October 1, 2020 by Brittany Hainzinger
Applitools announced an industry report empirically proving that modern cross browser testing powered by Visual AI helps engineers test 18.2x faster across the full test cycle including writing, running, analyzing, reporting, and maintaining tests.
Data for the report was sourced from 203 engineers across 75 countries who spent 3,112 hours completing the Ultrafast Cr...
Outbrain highlights shift in trust between social media and consumers
Wednesday, September 2, 2020 by Brittany Hainzinger
Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments.
Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers' lack of trust toward the largest digital powerhouses in the world...
Scaling applications for COVID-19 spikes
Thursday, July 23, 2020 by Nikita Ivanov
The COVID-19 pandemic has led to shelter-in-place and lockdown orders that are dramatically changing both business and consumer behavior. Online activity is soaring, and many businesses, such as those in food delivery, ecommerce and remote access and collaboration services, are experiencing exploding demand for their services. Many of these businesses have struggled to ...
Zappar computer vision libraries now available as SDKs
Wednesday, May 27, 2020 by Brittany Hainzinger
Zappar announced that their computer vision libraries are now available as SDKs for a wide variety of platforms and languages. The innovation enables developers to create compelling AR for both app and web environments using Unity, JavaScript, Three.js, A-Frame, and C/C++, further democratising access to the technology.
"The release of Universal AR is...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
Code platform Pulumi 1.0 released
Monday, September 9, 2019 by Freeman Lightner
Pulumi Corporation announced the general availability of version 1.0 of its modern Infrastructure as Code platform. Pulumi 1.0 introduces new capabilities designed to help developer and operations teams overcome organizational silos and achieve best-in-class levels of productivity, reliability, and security on any cloud using familiar programming languages and open-sour...
3D and AR in ecommerce from Overstock.com launches
Tuesday, May 28, 2019 by Richard Harris
Overstock.com, Inc. recently launched an omnichannel 3D and augmented reality (AR) experience in e-commerce, expanding its 3D models from its award-winning mobile apps to mobile web, reaching 100 percent of the retailer’s mobile users. This AR functionality will also be available on Overstock’s desktop site as early as this week.
Building on Overstock&rsq...
Speeding up SaaS deployments with Platform.sh
Friday, November 23, 2018 by Richard Harris
Organizations spend an inordinate amount of time and resources developing and maintaining infrastructure, which distracts from what should be their core focus: providing customers with valuable and engaging applications and digital experiences. Platform.sh allows companies to direct their attention towards accomplishing this primary goal by relieving them of the burden ...
Abercrombie and Fitch integrates with Venmo
Wednesday, August 8, 2018 by Austin Harris
Abercrombie & Fitch Co. announced its integration with Venmo and beginning August 7th, Venmo will be among the payment options in the customer's shopping bag on both the Abercrombie & Fitch and Hollister iOS and Android Apps. A&F Co. is the first specialty retailer to offer customers the ability to purchase products directly though their Venmo account.
...
Predicting future IT outages using AI
Monday, May 21, 2018 by Richard Harris
FixStream, an artificial intelligence company for IT, has introduced an advanced version of its product, an AIOps platform to predict business application issues across an enterprise’s entire hybrid IT stack. With new Machine Learning (ML) algorithms, advanced multi-layer correlation from business transactions to application services and infrastructure, FixStream can ra...
Enterprise fullspectrum CPQ developed by Apttus
Monday, May 21, 2018 by Austin Harris
Apttus announced the general availability of a Full-Spectrum Configure-Price-Quote solution, a CPQ that can combine subscription and services with product proposals. Apttus provides an Intelligent Middle Office platform that allows enterprises to automate, optimize, and apply artificial intelligence to their most important business processes - generating revenue and man...
Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
Tom Ebling joins Moltin board of directors
Monday, May 7, 2018 by Austin Harris
Tom Ebling has joined Moltin's board of directors. An accomplished industry executive, Ebling is the former CEO of Demandware. He brings more than 30 years of operating and management experience to Moltin. Ebling was CEO of Demandware from 2010 to 2016 and helped it scale from $20 million to $250 million in revenue. He led the company through a successful IPO in 2012 an...
New rich media capabilities from WhyteSpyder
Monday, April 2, 2018 by Austin Harris
Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...
Bitcoin job skills are hot says latest report
Monday, February 12, 2018 by Richard Harris
Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills in a quarterly series that sheds light on new and emerging skills as an indication of hot freelance job market trends. According to a recent study, 57.3 million Americans (36 percent of the U.S. workfor...
Overstock executive named cochair of VRARA Retail Committee
Friday, January 12, 2018 by Austin Harris
Months after Overstock.com, announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s responsibility as chair, he will serve as president of the newly ...
Device testing in the cloud empowers developers and ad fraudsters
Friday, December 8, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
Oracle weighs in on chatbots for enterprise developers
Tuesday, December 5, 2017 by Richard Harris
From self-service to instant payments, the chatbot industry has seen great things from the latest advents in the field of AI. That's why we sat down with Oracle to learn more about how with all these new changes in the messaging industry enterprise can see the value that can be attained by adoption.We recently had a conversation with Suhas Uliyar, Vice President, A...
AR mobile ads for games launched by ironSource
Monday, November 20, 2017 by Richard Harris
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
Developing in AR with Thyng
Monday, November 6, 2017 by Richard Harris
Augmented reality (AR) has gotten a lot of attention of late, with Apple and Google respectively launching ARKit and ARCore to help mobile app developers embrace AR. Well-known brands like Ikea and Strava have deployed ARKit apps, and many app developers are contemplating building AR elements into existing apps or coding new AR apps from scratch.In Chicago, startup Thyn...
Is your app ready for Black Friday
Wednesday, September 6, 2017 by Tony Branson
With the increasing use of mobile devices for online shopping, a major share of every wallet is now going to online retailers. The convenience of shopping anytime; anywhere perfectly suits the busy, on-the-go generation that is giving eCommerce businesses a big boost. Despite this reality, more than 70% of SMBs do not have their websites ready for a sudden rise in traff...
Slow apps and websites can ruin your reputation
Tuesday, August 22, 2017 by Richard Harris
App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Why Texas Humor selected the Shopgate mobile commerce platform
Thursday, July 20, 2017 by Richard Harris
Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...
Lucktastic releases STREAM audience platform
Wednesday, July 19, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
