How to create effects like Game of Thrones
Friday, August 16, 2019 by Richard Harris
Red Giant is once again taking on what is arguably one of the greatest TV series ever made with the latest edition of its popular YouTube tutorial series, Cheap Tricks, diving into the mind-blowing visual effects of Game of Thrones. In part one of the series, Action Movie Dad Dan “Hashi” Hashimoto demonstrates how to create magic fire effects like the many s...
About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
BHD in Vietnam signed with SpotX video inventory platform
Thursday, February 16, 2017 by Christian Hargrave
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...
Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership
Saturday, May 17, 2014 by Richard Harris
In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...
Flurry Releases New Video Enabled Ad SDK for App Monetization
Tuesday, May 13, 2014 by Stuart Parkerson
Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...
YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK
Wednesday, November 20, 2013 by Stuart Parkerson
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...
vAds by Mobfox introduced to developers
Monday, December 10, 2012 by Richard Harris
MobFox mobile advertising network has released a groundbreaking mobile ad unit for Android and iOS: vAds. The introduction of the persuasive power of HD quality, instant play video to mobile advertising combined with a HTML5 interactive overlay makes vAds one of the most dynamic mobile advertising formats available today.