How to measure ux and design impact with insights from Vitaly Friedman
Wednesday, October 30, 2024 by Freeman Lightner
In the evolving landscape of digital design, the ability to measure the effectiveness and impact of user experience (UX) and design decisions is becoming increasingly crucial. Vitaly Friedman, a renowned expert in the field, emphasizes the importance of moving beyond subjective design choices to a more data-driven approach. His insights form the foundation of a new vide...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Low code platform Zenity lands $5M in funding
Wednesday, December 8, 2021 by Austin Harris
Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Temenos acquires Kony and strengthens its leadership team
Friday, August 30, 2019 by Richard Harris
Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.
The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...
Snowflake bursting at the seams as Netflix hops on
Thursday, February 14, 2019 by Richard Harris
Snowflake Computing announced another year of exponential growth - but it comes alongside some interesting numbers for cloud adoption as well. The company’s 2019 financial year, which ended January 31, delivered a multitude of successes and recognition from its customers, venture capital firms and industry experts.
Snowflake’s unique cloud-built arch...
Reshape the World Challenge launches to help the selfemployed
Wednesday, April 18, 2018 by Austin Harris
FreshBooks has launched the first Reshape the World Challenge. The Challenge’s goal is to discover and support innovative companies and individuals helping people who work for themselves be more successful. Entrants will compete to show how their new product or service helps the self-employed for a chance to win $30,000 USD in cash prizes and a fully-paid trip to Durham...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Austin Harris
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Austin Harris
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
PacketZoom expands its offerings to SEA
Wednesday, June 14, 2017 by Richard Harris
Slow app speeds are a major problem for Southeast Asia, where a recent Digitimes report found that 3G/4G mobile broadband Internet access was expected to reach just 60% in Southeast Asia in 2017, compared to 81% for the United States and more than 90% for countries such as Japan and South Korea. PacketZoom’s own Mobile Observatory report also found a high number of netw...
Vungle mobile video ads platform hits $300 million in annual revenue
Wednesday, February 15, 2017 by Richard Harris
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...
Cloudera Enterprise is going to help Experian analyze data
Monday, January 9, 2017 by Richard Harris
Experian to use Cloudera Enterprise in cloud environment for better data management, for its Credit Information Services, Decision Analytics and Business Information Services business lines.In a move that is transforming the way Experian provides consumer and business credit data to its clients, the company is integrating Cloudera Enterprise onto its cloud environm...
SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS
Tuesday, August 16, 2016 by Richard Harris
SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...
Matomy Media Creates New mtmy Mobile Advertising Agency
Thursday, July 28, 2016 by Richard Harris
The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...
Windows Dev Center Tips Aims to Help With Common Windows Store Publishing Scenarios
Friday, May 20, 2016 by Richard Harris
The Windows developer team's new blog series called Windows Dev Center Tips to help app publishers through several common publishing scenarios associated with the Windows Store.Among the topics covered in the new series are:- Publish or update a public app- Package flighting- Third party and legacy distribution options- Publishing hidden apps- Side-loading and enterpris...
Breaking Down the Essential Elements for DevOps Success
Thursday, January 21, 2016 by Stuart Parkerson
We recently visited with Michael Madden, CA Technologies General Manager - DevOps, to tap into his expertise and insight into how companies can realize the full potential of adopting a DevOps Mentality. ADM: What is the difference between DevOpsSec, Secure DevOps and Rugged DevOps?Madden: There are many definitions around each of these movements, but fundamentally ...
Study Shows Companies Struggling to Integrate DevOps
Monday, January 11, 2016 by Stuart Parkerson
According to the results of a new global study, commissioned by CA Technologies has released a new study that shows that, while companies realize the value of incorporating DevOps into their operations, they are struggling to implement the process.The study is titled “Assembling the DevOps Jigsaw,” and it indicates that only 20 percent of organizations that have attempt...
Intel Expands Big Data Initiatives with Blue Data Partnership
Wednesday, September 9, 2015 by Richard Harris
Intel and BlueData have announced another that Intel has made its third equity investment into Blue Data and is formally entering a technology and business collaboration with the company.BlueData has developed technologies to run Hadoop and Spark in a virtualized environment with compute and storage decoupled, providing a cloud-like experience for on-premises big data d...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution
Friday, December 12, 2014 by Stuart Parkerson
With the current complaints in the industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...
Learning from the Facebook Debacle: How NOT to A|B Test on Consumers
Wednesday, September 17, 2014 by Paras Chopra
Public outrage about revelations that Facebook manipulated items in users’ news feeds without their consent once again points to the thin line companies tread when they violate users’ privacy in the name of marketing. Nobody likes to be spied on. As willing as many people are shown to share their personal data with Facebook, Twitter and other social media platforms...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
The Rise of DevOps: From Backroom to Boardroom
Tuesday, April 1, 2014 by Dave Ewart
The world of online games isn't just pixel placement,
optimization tests, and timely calls to "grow revenue." The foundation supporting and delivering
those activities is an underworld built on data, and DevOps might just carry
more weight in revenue than Marketing.
In the competitive world of online games, you can’t succeed
simply having the freshest title or m...
