customer acquisition

customer acquisition news search results

Developer news items we found relating to customer acquisition

20 results
Low-code-platform-Zenity-lands-$5M-in-funding

Low code platform Zenity lands $5M in funding


Wednesday, December 8, 2021 by

Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Snowflake-bursting-at-the-seams-as-Netflix-hops-on

Snowflake bursting at the seams as Netflix hops on


Thursday, February 14, 2019 by

Snowflake Computing announced another year of exponential growth - but it comes alongside some interesting numbers for cloud adoption as well. The company’s 2019 financial year, which ended January 31, delivered a multitude of successes and recognition from its customers, venture capital firms and industry experts. Snowflake’s unique cloud-built arch...


Reshape-the-World-Challenge-launches-to-help-the-selfemployed

Reshape the World Challenge launches to help the selfemployed


Wednesday, April 18, 2018 by

FreshBooks has launched the first Reshape the World Challenge. The Challenge’s goal is to discover and support innovative companies and individuals helping people who work for themselves be more successful. Entrants will compete to show how their new product or service helps the self-employed for a chance to win $30,000 USD in cash prizes and a fully-paid trip to Durham...


People-based-identity-management-gets-more-accessible-for-brands

People based identity management gets more accessible for brands


Thursday, February 15, 2018 by

Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...


Omnichannel-insights-launch-for-phone-call-analytics-platform-DialogTech

Omnichannel insights launch for phone call analytics platform DialogTech


Wednesday, July 26, 2017 by

DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...


PacketZoom-expands-its-offerings-to-SEA

PacketZoom expands its offerings to SEA


Wednesday, June 14, 2017 by

Slow app speeds are a major problem for Southeast Asia, where a recent Digitimes report found that 3G/4G mobile broadband Internet access was expected to reach just 60% in Southeast Asia in 2017, compared to 81% for the United States and more than 90% for countries such as Japan and South Korea. PacketZoom’s own Mobile Observatory report also found a high number of netw...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...


SourceKnowledge-Aims-to-Improve-User-Acquisition-and-Conversion-With-New-SaaS

SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS


Tuesday, August 16, 2016 by

SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


Windows-Dev-Center-Tips-Aims-to-Help-With-Common-Windows-Store-Publishing-Scenarios

Windows Dev Center Tips Aims to Help With Common Windows Store Publishing Scenarios


Friday, May 20, 2016 by

The Windows developer team's new blog series called Windows Dev Center Tips to help app publishers through several common publishing scenarios associated with the Windows Store.Among the topics covered in the new series are:- Publish or update a public app- Package flighting- Third party and legacy distribution options- Publishing hidden apps- Side-loading and enterpris...


Breaking-Down-the-Essential-Elements-for-DevOps-Success

Breaking Down the Essential Elements for DevOps Success


Thursday, January 21, 2016 by

We recently visited with Michael Madden, CA Technologies General Manager - DevOps, to tap into his expertise and insight into how companies can realize the full potential of adopting a DevOps Mentality. ADM: What is the difference between DevOpsSec, Secure DevOps and Rugged DevOps?Madden: There are many definitions around each of these movements, but fundamentally ...


Study-Shows-Companies-Struggling-to-Integrate-DevOps

Study Shows Companies Struggling to Integrate DevOps


Monday, January 11, 2016 by

According to the results of a new global study, commissioned by CA Technologies has released a new study that shows that, while companies realize the value of incorporating DevOps into their operations, they are struggling to implement the process.The study is titled “Assembling the DevOps Jigsaw,” and it indicates that only 20 percent of organizations that have attempt...


Intel-Expands-Big-Data-Initiatives-with-Blue-Data-Partnership

Intel Expands Big Data Initiatives with Blue Data Partnership


Wednesday, September 9, 2015 by

Intel and BlueData have announced another that Intel has made its third equity investment into Blue Data and is formally entering a technology and business collaboration with the company.BlueData has developed technologies to run Hadoop and Spark in a virtualized environment with compute and storage decoupled, providing a cloud-like experience for on-premises big data d...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


YouAppi-Launches-Its-OneRun™-Mobile-Customer-Acquisition-Solution

YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution


Friday, December 12, 2014 by

With the current complaints in the  industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...


Learning-from-the-Facebook-Debacle:-How-NOT-to-A|B-Test-on-Consumers

Learning from the Facebook Debacle: How NOT to A|B Test on Consumers


Wednesday, September 17, 2014 by

Public outrage about revelations that Facebook manipulated items in users’ news feeds without their consent once again points to the thin line companies tread when they violate users’ privacy in the name of marketing. Nobody likes to be spied on. As willing as many people are shown to share their personal data with Facebook, Twitter and other social media platforms...


Apmetrix-Upgrades-Mobile-App-Analytics-Platform-

Apmetrix Upgrades Mobile App Analytics Platform


Sunday, April 27, 2014 by

Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...


The-Rise-of-DevOps:-From-Backroom-to-Boardroom

The Rise of DevOps: From Backroom to Boardroom


Tuesday, April 1, 2014 by

The world of online games isn't just pixel placement, optimization tests, and timely calls to "grow revenue." The foundation supporting and delivering those activities is an underworld built on data, and DevOps might just carry more weight in revenue than Marketing. In the competitive world of online games, you can’t succeed simply having the freshest title or m...