AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
Gaming website launches from Swifty
Wednesday, September 7, 2022 by Brittany Hainzinger
Swifty has soft-launched its gaming site. The site offers all major sporting events including pre-match and in-play bets across 90% of the global market and it will offer more than 200 casino games. Leveraging over 150 years of industry knowledge and experience gained by acquiring top international agents and traders to manage and grow the Swifty Gaming sportsbook and c...
Tablet gaming still important in gaming industry
Thursday, August 4, 2022 by Austin Harris
The size of the tablet gaming industry is relatively small, but it still forms an integral part of the mobile gaming industry. According to the numbers presented by SafeBettingSites.com, Roblox Corporation was the top-earning iPad gaming publisher in June 2022. The creators of the online game platform and game creation system, Roblox, made $45.99 million through th...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Poker Night in America bets on KamaGames to make their mobile app
Wednesday, June 28, 2017 by Richard Harris
The KamaGames Group, have announced their partnership with Poker Night in America, the high stakes poker television show, that premieres every Monday & Sunday on CBS Sports Network in North America.The partnership will see the release of a standalone branded Poker Night in America app which will leverage the KamaGames technology platform and global liquidity of play...
KamaGames reports huge growth in their mobile casino games audience
Tuesday, June 6, 2017 by Richard Harris
In a year that has seen overall growth across the industry, as well as new entrants into the space, KamaGames has continued to grow through a combination of strategic partnerships, a strong recruitment drive, the launch of several new products and the expansion into a number of emerging markets.Daniel Kashti, Chief Marketing and Commercial Officer at KamaGames said “It’...
Why virtual reality might not become reality for online casinos
Wednesday, March 29, 2017 by Austin Harris
The online casino industry is no stranger to innovation. Every year, gambling industry conferences are wowed with demonstrations of new technologies, and bold claims about the future of the industry. In a number of cases, these developments do make it through to the mainstream,changing the face of the industry forever. Novelties like mobile gaming and live dealer games ...
Nektan Offers White Label Mobile Casino Gaming Platform
Monday, May 12, 2014 by Stuart Parkerson
Nektan, a mobile casino games company, is making available its proprietary white label mobile casino platform operating under its Gibraltar Gambling License. Nektan develops, licenses and operates Real Money Gaming (RMG) and Freemium Gaming in global regulated markets.Nektan’s mobile gaming platform has the ability to act standalone or to integrate into existi...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
