audience insights

audience insights news search results

Developer news items we found relating to audience insights

7 results
Biggest-News-From-Facebook-F8-Developer-Conference-is-Custom-Messenger-Bots

Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots


Wednesday, April 13, 2016 by

During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...


2016-Virtual-Reality-Analytics-Web-Summit-Will-Be-On-March-16

2016 Virtual Reality Analytics Web Summit Will Be On March 16


Monday, February 22, 2016 by

Greenlight VR will host the 2016 Virtual Reality Analytics Web Summit on March 16 providing education on the expanding generation of analytics solutions for the virtual reality industry. The event offers eight hours of presentations via WebEx.Registration before February 24 is $119 and after that date is $299. Participants in the San Francisco area will also have the op...


Video-ads-and-your-mobile-app-marketing-strategy

Video ads and your mobile app marketing strategy


Thursday, January 15, 2015 by

Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...


NinthDecimal-Report-Says-Developers-Should-Make-Their-Apps-Retail-Ad-Friendly-to-Maximize-Revenue

NinthDecimal Report Says Developers Should Make Their Apps Retail Ad Friendly to Maximize Revenue


Friday, October 17, 2014 by

The good news keeps coming for developers who have in-app advertising in their apps. NinthDecimal (formerly JiWire), a mobile audience intelligence company, has reported that mobile advertising drove 51 percent more store traffic for retailers than non-retail mobile campaigns in 2014.The information was gleaned from NinthDecimal’s quarterly “Mobile Audience Insights Rep...


eBay-Opens-Channels-for-App-Marketing-and-Monetization

eBay Opens Channels for App Marketing and Monetization


Tuesday, September 16, 2014 by

eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...


YuMe-Provides-App-Developers-With-New-Enhancements-to-its-First-Party-Data-Driven-Audience-Measurement-SDK-

YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK


Wednesday, November 20, 2013 by

YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK. New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...


Facebook-Buys-Onavo-Including-its-Mobile-Analytics-Division

Facebook Buys Onavo Including its Mobile Analytics Division


Tuesday, October 15, 2013 by

Onavo has announced that it is being acquired by Facebook. The Palo Alto, CA company has not released terms of the deal. In addition to its mobile utility apps, Onavo provides market intelligence service/ app analytics parsed from third party data. Its analytics offerings include Competitive Insights, Audience Insights, and Acquisition Insights offerings. A key aspec...