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Developer news items we found relating to audience

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Double-your-app-engagement-steal-these-10-story-ideas

Double your app engagement steal these 10 story ideas


Thursday, December 5, 2024 by

Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days. Steal these 10 story ideas to double your app engagement What keeps users around? Engagemen...


Organic-text-distortion-effect-using-infinite-scrolling

Organic text distortion effect using infinite scrolling


Thursday, November 14, 2024 by

In the ever-evolving world of web design, creating visually appealing and interactive elements is crucial for engaging users. One innovative technique gaining traction involves crafting organic text distortion effects using infinite scrolling. This method leverages JavaScript and CSS to produce unique, fluid animations that captivate audiences and enhance user experienc...


Dynamic-3D-visuals-are-transforming-brand-identity

Dynamic 3D visuals are transforming brand identity


Monday, November 11, 2024 by

In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...


Bottom-up-design-improves-site-accessibility

Bottom-up design improves site accessibility


Tuesday, November 5, 2024 by

In the digital age, accessibility is a cornerstone of effective website design, ensuring that all users, regardless of their abilities, can navigate and interact with online content seamlessly. The adoption of a bottom-up design approach is gaining traction as a means to improve site accessibility, offering a more inclusive online experience. This method emphasizes atte...


AWS-Elemental-MediaLive-differences-between-AWS-MediaConvert

AWS Elemental MediaLive differences between AWS MediaConvert


Sunday, November 3, 2024 by

In today's digital age, video streaming has become a pivotal component of global communication and business strategy. Companies worldwide are increasingly embracing video content to enhance their outreach and engagement. However, not all organizations find it straightforward to integrate video streaming into their operations. The challenges often stem from the need ...


Best-Practices-education-hub-launched-by-Instagram

Best Practices education hub launched by Instagram


Friday, October 18, 2024 by

Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...


ChatGPT-lacks-kid-suitability

ChatGPT lacks kid suitability


Thursday, October 17, 2024 by

While large language models (LLMs) like GPT-3.5 and GPT-4 have made incredible advancements in natural language processing, they come with significant challenges, particularly in children’s education. These models often generate biased content or produce language that is too complex or inappropriate for younger audiences. Studies have shown that LLMs can perpetua...


2024-NFT-Report-reveals-if-NFTs-are-dead

2024 NFT Report reveals if NFTs are dead


Friday, September 27, 2024 by

In a recent report published by NFT Evening, the authors delve into the current state of Non-Fungible Tokens (NFTs) and pose a thought-provoking question: Are NFTs dead in 2024? This exploration reflects the complexities of the evolving digital asset landscape and raises critical considerations for creators, investors, and enthusiasts alike. 2024 NFT Report by NFT Ev...


Mobile-App-Development-Market-report-findings

Mobile App Development Market report findings


Friday, September 20, 2024 by

Allied Market Research recently published a report, titled, "Mobile App Development Market by Platform (IOS, Android and Windows), by Store Type (Google Store, Apple Store and Others), and Application (BFSI, Gaming, Retail, Airline, Media & Entertainment, Education, Transport, Hotels & Restaurants and Others): Global Opportunity Analysis and Industry Foreca...


Privacy-Sandbox-on-Android-launched-by-AppsFlyer-and-Unity-Ads

Privacy Sandbox on Android launched by AppsFlyer and Unity Ads


Tuesday, September 17, 2024 by

AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...


UK-android-app-developers-file-class-action-suit-against-Google

UK android app developers file class action suit against Google


Thursday, September 12, 2024 by

A leading competition law expert, Professor Barry Rodger, has filed a legal claim worth up to E1.04 billion against Google before the UK Competition Appeal Tribunal (“CAT”). Google is accused of abusing its dominant position to the detriment of a large class of thousands of UK app developers who need to use its app marketplace, ‘Play Store’ or &l...


Free-trials-have-high-customer-conversion-rate

Free trials have high customer conversion rate


Thursday, September 12, 2024 by

New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023. Free trials have high customer conversion rate These findings come from the ‘Optima...


NIKKE-and-EVANGELION-collab-announced-by-Level-Infinite

NIKKE and EVANGELION collab announced by Level Infinite


Friday, August 23, 2024 by

Level Infinite, a gaming brand dedicated to delivering high-quality experiences to a global audience, announced that GODDESS OF VICTORY: NIKKE, the mobile sci-fi RPG shooter developed by SHIFT UP, will feature a limited-time crossover event with Evangelion, the beloved anime series. This collaboration will take place for a limited time and features characters, outfits a...


AI-short-video-generation-tools-launch-from-Appy-Pie

AI short video generation tools launch from Appy Pie


Wednesday, August 21, 2024 by

Appy Pie Design, the provider of AI-driven graphic design solutions, recently announced a significant addition of groundbreaking tools: the AI Instagram Reels Generator, AI YouTube Shorts Generator, and AI TikTok Video Generator. These innovative tools join Appy Pie Design's suite of AI design tools, helping users improve their social media content. With the AI I...


AI-blog-creation-tools-released-from-Wix

AI blog creation tools released from Wix


Tuesday, August 13, 2024 by

Wix, the SaaS website builder platform recently announced the release of a suite of AI-powered tools designed to suggest relevant topic ideas for blogs and generate content and images for their target audience. With this new experience, users can swiftly turn ideas into near-ready articles, significantly reducing the time and effort required to create engaging cont...


AI-Localizer-translation-tool-for-code-from-Wide-Angle-Software

AI Localizer translation tool for code from Wide Angle Software


Tuesday, July 2, 2024 by

Wide Angle Software announced the launch of AI Localizer, a new macOS application designed to simplify and accelerate the localization of Xcode-built iOS and macOS applications. This tool enables developers to quickly translate their apps into over 35 languages using AI translation, allowing them to reach a global audience. AI Localizer, an app that makes locali...


In-game-audio-ads-are-coming-to-MENA

In-game audio ads are coming to MENA


Monday, June 10, 2024 by

Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...


Token-Trek-user-engagement-platform-launched-by-The-Radix-Ecosystem

Token Trek user engagement platform launched by The Radix Ecosystem


Thursday, June 6, 2024 by

The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...


Mobile-Games-Index-2024-is-out-now

Mobile Games Index 2024 is out now


Wednesday, May 15, 2024 by

The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available. The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...


Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


Playground-gaming-integrated-into-Le-Monde-daily-newspaper

Playground gaming integrated into Le Monde daily newspaper


Tuesday, March 26, 2024 by

kr3m is broadening its global outreach with the launch of a new, exciting project. The company's online gaming platform, "Playground," has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m's inaugural foray into markets beyond German-speaking countries, signaling the b...


Publisher-Portal-for-in-game-audio-ad-monetization-from-Odeeo

Publisher Portal for in game audio ad monetization from Odeeo


Tuesday, March 26, 2024 by

Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates. Previously across the in-game audio ad industry, publishers had limited control over ad pla...


TikTok-ban:-A-developers-guide

TikTok ban: A developers guide


Monday, March 18, 2024 by

In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...


Conversational-AI-platform-Loora-to-break-down-language-barriers

Conversational AI platform Loora to break down language barriers


Monday, March 4, 2024 by

Loora announced that it raised $12M in a Series A financing round from lead investor QP Ventures, with participation from new investor Hearst Ventures and existing investors Emerge and Two Lanterns Venture Partners, among others. The new funding, which comes just eight months after Loora’s launch from stealth with a $9.25M seed funding round, will enable the compa...


AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


FashionVerse-AI-mobile-app-from-Hilfiger-Ventures-is-out-now

FashionVerse AI mobile app from Hilfiger Ventures is out now


Wednesday, January 31, 2024 by

FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app. FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...


GDCA-2024-nominees-and-honorable-mentions-revealed

GDCA 2024 nominees and honorable mentions revealed


Friday, January 26, 2024 by

The finalists for the 24th Annual Game Developers Choice Awards, the peer-based video game event celebrating the industry’s top games and developers, have been revealed. The winners in all categories will be honored at the Game Developers Choice Awards (GDCA) ceremony, which takes place at the 2024 Game Developers Conference (GDC) on Wednesday, March 20, and is he...


AIGC-marketing-will-increase-in-2024-says-Mobvista

AIGC marketing will increase in 2024 says Mobvista


Thursday, December 7, 2023 by

Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...


Mobile-gaming-cross-platform-Pley-brings-games-to-the-web

Mobile gaming cross platform Pley brings games to the web


Tuesday, November 21, 2023 by

Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...


Galactic-Acres-mobile-game-anticipated-to-launch-early-2024

Galactic Acres mobile game anticipated to launch early 2024


Monday, October 23, 2023 by

Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...


Mobile-gaming-ad-platform-AdInMo-expands-product-team

Mobile gaming ad platform AdInMo expands product team


Monday, October 23, 2023 by

AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise. The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...


The-mobile-app-market-is-still-growing-to-hit-571-billion-by-2030

The mobile app market is still growing to hit 571 billion by 2030


Monday, October 16, 2023 by

The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


African-gaming-market-continues-to-grow-driven-by-mobile-game-revenues

African gaming market continues to grow driven by mobile game revenues


Friday, July 21, 2023 by

New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues. According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...