Double your app engagement steal these 10 story ideas
Thursday, December 5, 2024 by Vlad Lastovsky
Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days.
Steal these 10 story ideas to double your app engagement
What keeps users around? Engagemen...
Organic text distortion effect using infinite scrolling
Thursday, November 14, 2024 by Austin Harris
In the ever-evolving world of web design, creating visually appealing and interactive elements is crucial for engaging users. One innovative technique gaining traction involves crafting organic text distortion effects using infinite scrolling. This method leverages JavaScript and CSS to produce unique, fluid animations that captivate audiences and enhance user experienc...
Dynamic 3D visuals are transforming brand identity
Monday, November 11, 2024 by Brittany Hainzinger
In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...
Bottom-up design improves site accessibility
Tuesday, November 5, 2024 by Richard Harris
In the digital age, accessibility is a cornerstone of effective website design, ensuring that all users, regardless of their abilities, can navigate and interact with online content seamlessly. The adoption of a bottom-up design approach is gaining traction as a means to improve site accessibility, offering a more inclusive online experience. This method emphasizes atte...
AWS Elemental MediaLive differences between AWS MediaConvert
Sunday, November 3, 2024 by Brittany Hainzinger
In today's digital age, video streaming has become a pivotal component of global communication and business strategy. Companies worldwide are increasingly embracing video content to enhance their outreach and engagement. However, not all organizations find it straightforward to integrate video streaming into their operations. The challenges often stem from the need ...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
ChatGPT lacks kid suitability
Thursday, October 17, 2024 by Brittany Hainzinger
While large language models (LLMs) like GPT-3.5 and GPT-4 have made incredible
advancements in natural language processing, they come with significant challenges, particularly in children’s education. These models often generate biased content or produce language that is too complex or inappropriate for younger audiences. Studies have shown that LLMs can perpetua...
2024 NFT Report reveals if NFTs are dead
Friday, September 27, 2024 by Austin Harris
In a recent report published by NFT Evening, the authors delve into the current state of Non-Fungible Tokens (NFTs) and pose a thought-provoking question: Are NFTs dead in 2024? This exploration reflects the complexities of the evolving digital asset landscape and raises critical considerations for creators, investors, and enthusiasts alike.
2024 NFT Report by NFT Ev...
Mobile App Development Market report findings
Friday, September 20, 2024 by Russ Scritchfield
Allied Market Research recently published a report, titled, "Mobile App Development Market by Platform (IOS, Android and Windows), by Store Type (Google Store, Apple Store and Others), and Application (BFSI, Gaming, Retail, Airline, Media & Entertainment, Education, Transport, Hotels & Restaurants and Others): Global Opportunity Analysis and Industry Foreca...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
UK android app developers file class action suit against Google
Thursday, September 12, 2024 by Freeman Lightner
A leading competition law expert, Professor Barry Rodger, has filed a legal claim worth up to E1.04 billion against Google before the UK Competition Appeal Tribunal (“CAT”). Google is accused of abusing its dominant position to the detriment of a large class of thousands of UK app developers who need to use its app marketplace, ‘Play Store’ or &l...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
NIKKE and EVANGELION collab announced by Level Infinite
Friday, August 23, 2024 by Russ Scritchfield
Level Infinite, a gaming brand dedicated to delivering high-quality experiences to a global audience, announced that GODDESS OF VICTORY: NIKKE, the mobile sci-fi RPG shooter developed by SHIFT UP, will feature a limited-time crossover event with Evangelion, the beloved anime series. This collaboration will take place for a limited time and features characters, outfits a...
AI short video generation tools launch from Appy Pie
Wednesday, August 21, 2024 by Richard Harris
Appy Pie Design, the provider of AI-driven graphic design solutions, recently announced a significant addition of groundbreaking tools: the AI Instagram Reels Generator, AI YouTube Shorts Generator, and AI TikTok Video Generator.
These innovative tools join Appy Pie Design's suite of AI design tools, helping users improve their social media content. With the AI I...
AI blog creation tools released from Wix
Tuesday, August 13, 2024 by Freeman Lightner
Wix, the SaaS website builder platform recently announced the release of a suite of AI-powered tools designed to suggest relevant topic ideas for blogs and generate content and images for their target audience. With this new experience, users can swiftly turn ideas into near-ready articles, significantly reducing the time and effort required to create engaging cont...
AI Localizer translation tool for code from Wide Angle Software
Tuesday, July 2, 2024 by Richard Harris
Wide Angle Software announced the launch of AI Localizer, a new macOS application designed to simplify and accelerate the localization of Xcode-built iOS and macOS applications. This tool enables developers to quickly translate their apps into over 35 languages using AI translation, allowing them to reach a global audience.
AI Localizer, an app that makes locali...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Token Trek user engagement platform launched by The Radix Ecosystem
Thursday, June 6, 2024 by Brittany Hainzinger
The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...
Mobile Games Index 2024 is out now
Wednesday, May 15, 2024 by Brittany Hainzinger
The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.
The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Playground gaming integrated into Le Monde daily newspaper
Tuesday, March 26, 2024 by Freeman Lightner
kr3m is broadening its global outreach with the launch of a new, exciting project. The company's online gaming platform, "Playground," has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m's inaugural foray into markets beyond German-speaking countries, signaling the b...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
TikTok ban: A developers guide
Monday, March 18, 2024 by Freeman Lightner
In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...
Conversational AI platform Loora to break down language barriers
Monday, March 4, 2024 by Richard Harris
Loora announced that it raised $12M in a Series A financing round from lead investor QP Ventures, with participation from new investor Hearst Ventures and existing investors Emerge and Two Lanterns Venture Partners, among others. The new funding, which comes just eight months after Loora’s launch from stealth with a $9.25M seed funding round, will enable the compa...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
FashionVerse AI mobile app from Hilfiger Ventures is out now
Wednesday, January 31, 2024 by Brittany Hainzinger
FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...
GDCA 2024 nominees and honorable mentions revealed
Friday, January 26, 2024 by Freeman Lightner
The finalists for the 24th Annual Game Developers Choice Awards, the peer-based video game event celebrating the industry’s top games and developers, have been revealed. The winners in all categories will be honored at the Game Developers Choice Awards (GDCA) ceremony, which takes place at the 2024 Game Developers Conference (GDC) on Wednesday, March 20, and is he...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Galactic Acres mobile game anticipated to launch early 2024
Monday, October 23, 2023 by Freeman Lightner
Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
African gaming market continues to grow driven by mobile game revenues
Friday, July 21, 2023 by Richard Harris
New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues.
According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...
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