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Developer news items we found relating to audience

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Gaming-app-insights-report-from-AppLovin-and-Adjust

Gaming app insights report from AppLovin and Adjust


Monday, April 1, 2024 by

Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...


TikTok-ban:-A-developers-guide

TikTok ban: A developers guide


Monday, March 18, 2024 by

In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...


Conversational-AI-platform-Loora-to-break-down-language-barriers

Conversational AI platform Loora to break down language barriers


Monday, March 4, 2024 by

Loora announced that it raised $12M in a Series A financing round from lead investor QP Ventures, with participation from new investor Hearst Ventures and existing investors Emerge and Two Lanterns Venture Partners, among others. The new funding, which comes just eight months after Loora’s launch from stealth with a $9.25M seed funding round, will enable the compa...


AI-marketing-automation-from-Act-On-Data-Lake

AI marketing automation from Act On Data Lake


Thursday, February 1, 2024 by

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...


FashionVerse-AI-mobile-app-from-Hilfiger-Ventures-is-out-now

FashionVerse AI mobile app from Hilfiger Ventures is out now


Wednesday, January 31, 2024 by

FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app. FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...


GDCA-2024-nominees-and-honorable-mentions-revealed

GDCA 2024 nominees and honorable mentions revealed


Friday, January 26, 2024 by

The finalists for the 24th Annual Game Developers Choice Awards, the peer-based video game event celebrating the industry’s top games and developers, have been revealed. The winners in all categories will be honored at the Game Developers Choice Awards (GDCA) ceremony, which takes place at the 2024 Game Developers Conference (GDC) on Wednesday, March 20, and is he...


AIGC-marketing-will-increase-in-2024-says-Mobvista

AIGC marketing will increase in 2024 says Mobvista


Thursday, December 7, 2023 by

Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...


Mobile-gaming-cross-platform-Pley-brings-games-to-the-web

Mobile gaming cross platform Pley brings games to the web


Tuesday, November 21, 2023 by

Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...


Galactic-Acres-mobile-game-anticipated-to-launch-early-2024

Galactic Acres mobile game anticipated to launch early 2024


Monday, October 23, 2023 by

Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...


Mobile-gaming-ad-platform-AdInMo-expands-product-team

Mobile gaming ad platform AdInMo expands product team


Monday, October 23, 2023 by

AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise. The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...


The-mobile-app-market-is-still-growing-to-hit-571-billion-by-2030

The mobile app market is still growing to hit 571 billion by 2030


Monday, October 16, 2023 by

The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


Influencer-marketing-solution-CreatorFuel-lands-from-AdParlor

Influencer marketing solution CreatorFuel lands from AdParlor


Tuesday, August 15, 2023 by

AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way. In today's digital landscape, influencer marketing has become an essential strategy f...


African-gaming-market-continues-to-grow-driven-by-mobile-game-revenues

African gaming market continues to grow driven by mobile game revenues


Friday, July 21, 2023 by

New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues. According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...


What-Threads-from-Meta-can-teach-developers-about-app-marketing

What Threads from Meta can teach developers about app marketing


Thursday, July 6, 2023 by

In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...


The-Baby-in-Yellow-Black-Cat-update-is-out-now

The Baby in Yellow Black Cat update is out now


Friday, May 26, 2023 by

Scottish indie developer Team Terrible has today announced The Black Cat, the major content update for their highly popular game The Baby in Yellow, which is now available on iOS, and Android and debuting on Steam via Early Access! "The Black Cat Update represents an incredible wealth of new playable content, including three new chapters, an abundance of pu...


Clean-dirty-data-with-Data-Prep-from-Versium

Clean dirty data with Data Prep from Versium


Friday, May 26, 2023 by

Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...


Gamers-attitudes-towards-misleading-GamePlay-Ads

Gamers attitudes towards misleading GamePlay Ads


Tuesday, April 11, 2023 by

Nexters Inc. released the results of its research exploring gamers’ attitudes toward Non-core GamePlay Ads. To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games, 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research. The key findings from Nexters Research of gamer...


AI-Personalization-and-Guidance-Engine-released-by-Starbox

AI Personalization and Guidance Engine released by Starbox


Monday, April 10, 2023 by

Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...


IGF-Awards-winners-for-2023

IGF Awards winners for 2023


Wednesday, March 29, 2023 by

Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...


In-game-audio-ads-platform-Odeeo-sees-growth-in-active-users

In game audio ads platform Odeeo sees growth in active users


Wednesday, March 15, 2023 by

Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created. Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...


AI-storytelling-tool-Tome-reaches-1M-users

AI storytelling tool Tome reaches 1M users


Monday, February 27, 2023 by

Tome, the AI-powered storytelling format that turns your ideas into visually compelling narratives, announced the close of a $43 million Series B funding round led by Lightspeed Venture Partners. Existing investors Coatue, Greylock Partners, Audacious Ventures, and Wing Venture Capital also participated in the round, as well as new investor 8VC and angel investors ...


Internet-advertising-continues-to-grow-believe-it-or-not

Internet advertising continues to grow believe it or not


Thursday, February 23, 2023 by

Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...


Indie-game-dev-platform-The-Mirror-lands-$2.3M-in-funding

Indie game dev platform The Mirror lands $2.3M in funding


Thursday, December 22, 2022 by

The Mirror has raised a $2.3M Pre-Seed Round led by Founders Fund. Participants in the round include early-stage investment firms Konvoy Ventures, Abstract Ventures, Florida Funders, and Palm Tree Crew. Founded in Miami, Florida, in 2022 by Jared McCluskey (CEO and CTO), The Mirror simplifies the complexities of game development into a single platform, providing indie g...


Monetize-mobile-gaming-with-NFT-marketplace-Vessel

Monetize mobile gaming with NFT marketplace Vessel


Friday, October 21, 2022 by

AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue. "Vessel represents the next evolution in mobi...


Secrets-revealed-from-developers-with-over-20-mobile-game-hits

Secrets revealed from developers with over 20 mobile game hits


Monday, September 5, 2022 by

My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...


Low-code-no-code-strategy-from-Iterate-ai

Low code no code strategy from Iterate ai


Monday, August 29, 2022 by

Iterate.ai is a low-code application development platform used by brands like Jockey and ULTA Beauty to spin up applications quickly. Brian Sathianathan, the Chief Digital Officer, at Iterate.ai explains why low-code will not be a right fit for some use cases, how advantageous and secure low-code development is, the payoff compared to traditional approach...


Keeping-startups-agile-and-pivoting-with-MVPs

Keeping startups agile and pivoting with MVPs


Wednesday, August 24, 2022 by

With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market. Minimum viabl...


Open-Finance-transformed-by-Klavi

Open Finance transformed by Klavi


Monday, August 22, 2022 by

Klavi has announced that they received $15M USD in capital contribution. The series A round was led by venture capital funds Iporanga Ventures and Parallax Ventures and included GSR Ventures (an investor in several unicorns, including Didi/99). The banking infrastructure provider CIP S.A. and Vivo Ventures, Vivo's Corporate Venture Capital (CVC) launched in April, a...


VR-sports-app-Gym-Class-secures-$8M-in-funding

VR sports app Gym Class secures $8M in funding


Thursday, August 11, 2022 by

Gym Class has raised $8 million in a seed round led by Andreessen Horowitz (a16z), with participation from Y Combinator. Gym Class combines the fun, fitness, social, and entertainment aspects of real-world sports delivered in best-in-class VR basketball. Gym Class is set to launch on the Meta Quest Store in fall 2022. VR sports app Gym Class raises $8M ahead of a fal...


3GoPlay-subscription-platform-launches

3GoPlay subscription platform launches


Thursday, June 2, 2022 by

Gameloft Business Solutions has announced the launch of 3GoPlay. This new game subscription platform will bring hundreds of the world's best mobile games into the hands of Hutchison users in countries that offer the "All You Can Play" subscription model. This includes critically acclaimed premium titles such as Asphalt Nitro 2, Lego Legacy: Heroe...


N3TWORK-Studios-Inc-lands-$46M-in-funding

N3TWORK Studios Inc lands $46M in funding


Friday, May 20, 2022 by

N3TWORK Studios has closed $46 million in a Series A financing round led by Griffin Gaming Partners, with participation from Kleiner Perkins, Galaxy Interactive, KIP, Floodgate, LLL Capital, and N3TWORK, Inc. As part of the financing, Griffin Gaming Partners' Peter Levin will join the Board of Directors. The funding will help further the development and launch ...


App-ocalypse-due-to-ad-and-privacy-regulations

App-ocalypse due to ad and privacy regulations


Friday, May 20, 2022 by

The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations. ...


TreeTrunk-NFT-smart-contract-lands

TreeTrunk NFT smart contract lands


Monday, March 14, 2022 by

John Wolpert, co-founder of TreeTrunk and Group Executive, Enterprise Mainnet Products and Technology at ConsenSys chats with us about what TreeTrunk is, how the TreeTrunk NFT smart contract will become widely used, how it can distribute royalties immediately and securely, and a lot more. ADM: What is the long-term vision for TreeTrunk? Wolpert: The primary j...


Machine-learning-training-sessions-launch

Machine learning training sessions launch


Tuesday, March 1, 2022 by

Squirro is launching a series of live discovery sessions that offer practical Machine Learning (ML) training to non-technical business line employees (known as citizen developers) and business analysts. A new offering from the Squirro Academy, the Digital Discovery Sessions provide instructor-led, practical education on various digital topics. These include learning ...