NIKKE and EVANGELION collab announced by Level Infinite
Friday, August 23, 2024 by Russ Scritchfield
Level Infinite, a gaming brand dedicated to delivering high-quality experiences to a global audience, announced that GODDESS OF VICTORY: NIKKE, the mobile sci-fi RPG shooter developed by SHIFT UP, will feature a limited-time crossover event with Evangelion, the beloved anime series. This collaboration will take place for a limited time and features characters, outfits a...
AI short video generation tools launch from Appy Pie
Wednesday, August 21, 2024 by Richard Harris
Appy Pie Design, the provider of AI-driven graphic design solutions, recently announced a significant addition of groundbreaking tools: the AI Instagram Reels Generator, AI YouTube Shorts Generator, and AI TikTok Video Generator.
These innovative tools join Appy Pie Design's suite of AI design tools, helping users improve their social media content. With the AI I...
AI blog creation tools released from Wix
Tuesday, August 13, 2024 by Freeman Lightner
Wix, the SaaS website builder platform recently announced the release of a suite of AI-powered tools designed to suggest relevant topic ideas for blogs and generate content and images for their target audience. With this new experience, users can swiftly turn ideas into near-ready articles, significantly reducing the time and effort required to create engaging cont...
AI Localizer translation tool for code from Wide Angle Software
Tuesday, July 2, 2024 by Richard Harris
Wide Angle Software announced the launch of AI Localizer, a new macOS application designed to simplify and accelerate the localization of Xcode-built iOS and macOS applications. This tool enables developers to quickly translate their apps into over 35 languages using AI translation, allowing them to reach a global audience.
AI Localizer, an app that makes locali...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Christian Hargrave
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Token Trek user engagement platform launched by The Radix Ecosystem
Thursday, June 6, 2024 by Brittany Hainzinger
The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...
Mobile Games Index 2024 is out now
Wednesday, May 15, 2024 by Brittany Hainzinger
The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.
The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Playground gaming integrated into Le Monde daily newspaper
Tuesday, March 26, 2024 by Freeman Lightner
kr3m is broadening its global outreach with the launch of a new, exciting project. The company's online gaming platform, "Playground," has been integrated into the digital services offered by Le Monde, the premier daily newspaper in France. This partnership represents kr3m's inaugural foray into markets beyond German-speaking countries, signaling the b...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
TikTok ban: A developers guide
Monday, March 18, 2024 by Freeman Lightner
In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...
Conversational AI platform Loora to break down language barriers
Monday, March 4, 2024 by Richard Harris
Loora announced that it raised $12M in a Series A financing round from lead investor QP Ventures, with participation from new investor Hearst Ventures and existing investors Emerge and Two Lanterns Venture Partners, among others. The new funding, which comes just eight months after Loora’s launch from stealth with a $9.25M seed funding round, will enable the compa...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
FashionVerse AI mobile app from Hilfiger Ventures is out now
Wednesday, January 31, 2024 by Brittany Hainzinger
FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...
GDCA 2024 nominees and honorable mentions revealed
Friday, January 26, 2024 by Freeman Lightner
The finalists for the 24th Annual Game Developers Choice Awards, the peer-based video game event celebrating the industry’s top games and developers, have been revealed. The winners in all categories will be honored at the Game Developers Choice Awards (GDCA) ceremony, which takes place at the 2024 Game Developers Conference (GDC) on Wednesday, March 20, and is he...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Galactic Acres mobile game anticipated to launch early 2024
Monday, October 23, 2023 by Freeman Lightner
Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
African gaming market continues to grow driven by mobile game revenues
Friday, July 21, 2023 by Richard Harris
New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues.
According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
The Baby in Yellow Black Cat update is out now
Friday, May 26, 2023 by Brittany Hainzinger
Scottish indie developer Team Terrible has today announced The Black Cat, the major content update for their highly popular game The Baby in Yellow, which is now available on iOS, and Android and debuting on Steam via Early Access!
"The Black Cat Update represents an incredible wealth of new playable content, including three new chapters, an abundance of pu...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Gamers attitudes towards misleading GamePlay Ads
Tuesday, April 11, 2023 by Freeman Lightner
Nexters Inc. released the results of its research exploring gamers’ attitudes toward Non-core GamePlay Ads.
To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games, 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research.
The key findings from Nexters Research of gamer...
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
IGF Awards winners for 2023
Wednesday, March 29, 2023 by Brittany Hainzinger
Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
AI storytelling tool Tome reaches 1M users
Monday, February 27, 2023 by Richard Harris
Tome, the AI-powered storytelling format that turns your ideas into visually compelling narratives, announced the close of a $43 million Series B funding round led by Lightspeed Venture Partners. Existing investors Coatue, Greylock Partners, Audacious Ventures, and Wing Venture Capital also participated in the round, as well as new investor 8VC and angel investors ...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Indie game dev platform The Mirror lands $2.3M in funding
Thursday, December 22, 2022 by Richard Harris
The Mirror has raised a $2.3M Pre-Seed Round led by Founders Fund. Participants in the round include early-stage investment firms Konvoy Ventures, Abstract Ventures, Florida Funders, and Palm Tree Crew. Founded in Miami, Florida, in 2022 by Jared McCluskey (CEO and CTO), The Mirror simplifies the complexities of game development into a single platform, providing indie g...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
Metaverse real estate secured by Primedia Pty Ltd
Wednesday, October 26, 2022 by Richard Harris
Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organization that owns Primedia Outdoor, Primedia Broadcasting, and award-winning news brand Eyewitness News, has now secured virtual real estate in Africarare, Africa’s first metaverse.
Officially announced at the inaugural PrimeX event in Johannesburg, Primedia will enter the metaverse, t...
