arpu

arpu news search results

Developer news items we found relating to arpu

13 results
Epic-Games-partners-with-Fortumo-to-launch-carrier-billing

Epic Games partners with Fortumo to launch carrier billing


Tuesday, June 9, 2020 by

The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content. The first country wh...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


New-app-marketing-tool-gets-smart-about-user-acquisition

New app marketing tool gets smart about user acquisition


Tuesday, December 18, 2018 by

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


How-to-calculate-app-lifetime-value

How to calculate app lifetime value


Tuesday, July 24, 2018 by

It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...


Apple-search-ads-is-taking-a-big-bite-of-the-market

Apple search ads is taking a big bite of the market


Thursday, October 26, 2017 by

AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...


Are-app-store-subscription-models-right-for-your-app

Are app store subscription models right for your app


Friday, October 6, 2017 by

While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...


New-Report-Says-that-Android-Developer’s-Games-are-Now-Almost-as-Profitable-as-iOS

New Report Says that Android Developer’s Games are Now Almost as Profitable as iOS


Thursday, January 29, 2015 by

A recent report from DAU-UP, a game user acquisition platform for mobile and social game developers, is showing that Average Revenue Per User (ARPU) for Android games is close to being equal to the ARPU for iOS games when factoring in media costs. The company is reporting that ARPU for Android games increased from 25% of the ARPU of iOS games in Q1 2014 to approxim...


AMASE-Analogy:-This-Is-What-a-Profitable-App-Looks-like

AMASE Analogy: This Is What a Profitable App Looks like


Monday, January 19, 2015 by

Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...


Amazon-Introduces-App-Developer-Case-Studies-Program

Amazon Introduces App Developer Case Studies Program


Saturday, March 1, 2014 by

Amazon is launching a new blog series centered on developer case studies. The new page showcases how developers are utilizing Amazon services, from building and engaging users to promoting and monetizing apps. Amazon plan to make these case studies a regular series.Outlined here are a couple of sample case studiesIn-App Purchasing (IAP)My Singing Monsters: Bry...


Playnomics-Launches-User-Segmentation-Service-to-Help-iOS,-Android-and-Other-App-Developers-Segment-Users

Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users


Wednesday, February 12, 2014 by

Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...


Tapstream-Offers-Deferred-Deep-Links-to-Enhance-App-User-Acquisition

Tapstream Offers Deferred Deep Links to Enhance App User Acquisition


Monday, January 27, 2014 by

Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...


What-is-lifetime-value-for-an-app

What is lifetime value for an app


Wednesday, November 28, 2012 by

It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...