Slow apps and websites can ruin your reputation
Tuesday, August 22, 2017 by Richard Harris
App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...
Study finds Android outperforms iOS in user reaction time for push alerts
Monday, June 26, 2017 by Richard Harris
Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...
Mavin says that social media is an untapped user engagement tool
Friday, May 26, 2017 by Richard Harris
In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
How animated GIFs have evolved into a messaging staple after 30 years
Monday, May 8, 2017 by Richard Harris
As short mobile messages come to dominate our daily communications - with friends, family and coworkers - many find it increasingly difficult to effectively get their point across. Typing everything out is annoying. Emojis no longer cut it. And the tone often gets lost. Tenor is creating a new visual language that solves this problem, empowering people to express their ...
BICS enters agreement to acquire TeleSign
Wednesday, April 26, 2017 by Richard Harris
BICS, a provider of international wholesale connectivity and interoperability services, has announced it has entered a definitive agreement to acquire privately held TeleSign Corporation, a United States company active in the provision of authentication and mobile identity services to Internet and digital service providers, for $230 million. The acquisition will create ...
OutSystems lowcode platform gets a Forrester nod of approval
Friday, March 31, 2017 by Richard Harris
OutSystems, a platform for low-code application development, has been recognized as a Leader in The Forrester WaveTM: Mobile Low-Code Development Platforms, Q1 2017.In one of the most comprehensive assessments of the low-code mobile development market, Forrester identified the 11 most significant vendors and evaluated them based on a rigorous 24-point evaluation. The re...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
App User Abandonment Numbers Drop Slightly Year to Year
Friday, May 27, 2016 by Stuart Parkerson
Localytics has released its fifth annual app user retention study, which measures app loyalty and abandonment across its user base of 37,000 apps.To conduct the research, Localytics measured the user retention and app abandonment. User retention was defined as the percentage of users who return to an app eleven or more times. User abandonment was defined as the percenta...
Five Mobile App User Retention Tips to Kick Off 2016
Thursday, January 28, 2016 by Barry Coleman
As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
BlueConic Adds Mobile App Listening to Help Solve Mobile App User Retention
Wednesday, September 10, 2014 by Stuart Parkerson
BlueConic has added what it calls “mobile app listening” to the company's platform, providing the ability to sync mobile customer data with customer data on the web to improve and facilitate unified experiences across channels. This new feature can help companies solve app retention issue while gaining a better understanding of how individuals are using their mobil...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...
Five Great App Development Tips and Five Not So Great App Developer Blunders
Thursday, April 24, 2014 by Stuart Parkerson
We’ve all been there. We rock along with our heads down pounding out a great idea, working on a specific job, and dealing with a number of issues all at the same time. And sometimes we don’t always sit back and consider the little (and not so little) details. In app development and for app publishers, it’s easy to get caught up in the big picture and not take care ...
Five Different Types of App User Retention
Monday, March 3, 2014 by Richard Harris
Thomas Sommer of AppLift has posted a nice article discussing user retention.As Thomas mentions on the blog, “The purpose of this article is not to affirm which definition is the right one, but rather to establish a list of the main retention computation methods, and take a look at what they are good for. No method is necessarily better than another in absolut...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
