app user acquisition

app user acquisition news search results

Developer news items we found relating to app user acquisition

13 results
Growing-your-gaming-app-by-looking-at-the-data

Growing your gaming app by looking at the data


Tuesday, August 10, 2021 by

The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Acquired.io-wants-to-help-small-app-publishers

Acquired.io wants to help small app publishers


Thursday, July 6, 2017 by

The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...


Insights-on-push-alert-frequency-to-improve-new-app-user-retention

Insights on push alert frequency to improve new app user retention


Monday, March 27, 2017 by

Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...


Targeting-Your-Way-to-Successful-App-User-Acquisition

Targeting Your Way to Successful App User Acquisition


Tuesday, August 25, 2015 by

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...


What-Does-2015-Have-in-Store-for-App-Marketing-and-Promotion

What Does 2015 Have in Store for App Marketing and Promotion


Monday, January 12, 2015 by

There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...


Breaking-Out-of-The-App-User-Acquisition-Funding-Trap-With-Pollen-VC

Breaking Out of The App User Acquisition Funding Trap With Pollen VC


Friday, December 19, 2014 by

I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...


SponsorPay-Mobile-Ad-Supply-Side-Platform-Rebrands-as-Fyber

SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber


Thursday, July 24, 2014 by

SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...


Midverse-Promotes-New-Viral-Game-App-User-Acquisition-Channel-AppViral

Midverse Promotes New Viral Game App User Acquisition Channel AppViral


Saturday, June 21, 2014 by

Midverse Studios has launched AppViral which has been designed to give developers access to a new viral user acquisition channel.  The new AppViral platform provides additional functionality for Midverse’s AppEngage Network, which allows developers to reward users with in-game currency when their friends accept their invites to try the game they’re curren...


SessionM-Launches-OnDemand-App-Install-Program

SessionM Launches OnDemand App Install Program


Thursday, June 12, 2014 by

SessionM has announced the launch of a new self-service audience acquisition platform, SessionM OnDemand.  The new app install program takes advantage of the venerable 80/20 rule. Typically from a marketing standpoint this means that 20% of your customers generate 80% of your revenues. In SessionM’s case it’s the 33% of “power users” who are responsible for 80% of ...


Whoa-Nellie!-Major-Shakeup-in-the-Mobile-App-Analytics-Realm-as-App-Annie-Acquires-Distimo

Whoa Nellie! Major Shakeup in the Mobile App Analytics Realm as App Annie Acquires Distimo


Thursday, June 5, 2014 by

Consolidation in the mobile app industry continues with App Annie’s acquisition of Distimo. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms.  The two companies have not specifically indicated how the merger will pan out from a product integration standpoint, with App Annie saying that, “What yo...


Tapstream-Offers-Deferred-Deep-Links-to-Enhance-App-User-Acquisition

Tapstream Offers Deferred Deep Links to Enhance App User Acquisition


Monday, January 27, 2014 by

Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...


Big-Announcements-During-First-Day-of-Unity3D-Technologies-Event

Big Announcements During First Day of Unity3D Technologies Event


Wednesday, August 28, 2013 by

It’s warming up at Unity 2013 in Vancouver, Canada as Unity Technologies announces new 2D Gaming Tools, Unity Cloud, and its own Unity Games publishing entity. And it’s only just the first day! (see related news announcements posted here). Unity is stepping out into the mobilesphere in a big way with its announcement of its foray into app user acquisition, marketing an...