6/12/2014 11:47:20 PM
SessionM Launches OnDemand App Install Program
app marketing, app user acquisition, app monetization
App Developer Magazine

SessionM Launches OnDemand App Install Program

Stuart Parkerson Stuart Parkerson in Monetize Thursday, June 12, 2014

SessionM has announced the launch of a new self-service audience acquisition platform, SessionM OnDemand.  
The new app install program takes advantage of the venerable 80/20 rule. Typically from a marketing standpoint this means that 20% of your customers generate 80% of your revenues. In SessionM’s case it’s the 33% of “power users” who are responsible for 80% of in-app activity and revenue within their platform. 

Anyone can use the company’s ad platform, however to receive discounted CPI rates, developers must integrate the SessionM SDK. SessionM is saying that developers who integrate the SDK will see user acquisition rates at half the current industry standard cost.

For more information click here.

Read more: http://www.sessionm.com/developers-publishers/