Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
Digital transformation wave reaches the sports industry
Thursday, May 25, 2017 by Richard Harris
Built.io, a provider of digital transformation solutions, has announced the general availability of its Digital Fan Experience Platform, which allows sports franchises to reinvent how they connect with their fans - during game time and beyond.Now, sports franchises around the world have access to the same award-winning platform from Built.io that helped NBA teams like t...
What VR developers need to know when creating educational apps
Thursday, May 25, 2017 by Baptiste Grève
From dissecting frogs without the guilty consciousnesses, taking a history class in ancient Rome, or swimming with marine animals in the Galapagos islands, VR is offering modern students a more authentic and immersive learning experience, in which they can interact with dimensional environments and place themselves in different times and locations.While the initial hype...
Drag and drop game creator studio GameMaker updates to version 2
Wednesday, May 24, 2017 by Richard Harris
YoYo Games’ recently launched cross-platform 2D game engine, GameMaker Studio 2, is now available in a convenient education package specifically for schools and their students. Any approved university or school affiliate will now have access to a free trial version with zero time restrictions/commitments and a simple option to upgrade to the full version. Educational in...
Github announces new Marketplace at their Satellite Conference
Monday, May 22, 2017 by Richard Harris
At GitHub’s user conference in London, they have announced GitHub Marketplace, and more availability for both GitHub Apps and their GraphQL.Here’s a quick overview of all of the new products and tools:- GitHub Marketplace: launching at Satellite, Marketplace is a new way for developers to discover and purchase tools to use across their workflows. Users will be able to u...
VR advertising SDK is now available for developers
Wednesday, May 10, 2017 by Richard Harris
Vertebrae, the native advertising platform for VR and mobile AR, has released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. ...
As Apple's Encryption Deadline Looms, Openwave Mobility Launches SmartidM
Wednesday, September 21, 2016 by Austin Harris
Openwave Mobility has announced the launch of Smart Identity Manager (SmartidM) for mobile operators to effectively manage their subscribers’ data, and launch new services. SmartidM is part of the company’s Subscriber Data Management (SDM) portfolio of products. Use cases for SmartidM include centralized ID management for fraud prevention, delivering BingeOn...
A Developer's Perspective on Mobile Security in the Age of BYOD
Thursday, March 31, 2016 by Joe Schulz
With the cost savings of BYOD continuing to lure organizations to adopt this approach, the number of companies allowing employee-owned devices is still on the rise, as well. In early 2015, Tech Pro Research announced that 74 percent of organizations either already allow or were planning to allow employees to bring their own devices to work. At the time of this writing, ...
Latest Manage InApp Advertising SDK Optimized for iOS 9
Wednesday, September 30, 2015 by Richard Harris
In-app advertising platform Manage has released the latest version of its SDK (v.3.3) which has been optimized for iOS 9. It also extends an app publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. The latest release cuts the size of the SDK by as much as 35 percent.The updated SDK provides access to Manage’s mobile supply-...
Microsoft Streamlines Ad Management Process for Windows Store Apps
Tuesday, September 8, 2015 by Richard Harris
The Windows Dev Team has announced it has streamlined the process for app ad management in the Windows Store. In the past, for apps using any of the Microsoft Advertising SDKs, the ads-in-app creation, advertising reports, and financials have been managed in Windows pubCenter, while the app itself is submitted to the Windows Store and managed in the Windows Dev Center.N...
Microsoft Advertising Announces New Monetization Tools Including Preview Advertising SDK for Windows 10
Wednesday, May 6, 2015 by Richard Harris
Included in the announcements release at Microsoft’s Build conference was a number of new monetization tools including the availability of a new preview advertising SDK for Windows 10. Here are highlights of the announcement:- Preview advertising SDK for Windows 10 is now available. This universal ad SDK supports phone, tablet, and PC. The ad SDK also supports video int...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
Windows Mobile App Ad Mediation Solution Now Available
Tuesday, November 11, 2014 by Stuart Parkerson
The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...
Microsoft Advertising Exchange (MAX) Expands Ad Inventory Options to 10 Countries
Tuesday, September 23, 2014 by Richard Harris
The Microsoft Advertising Exchange (MAX) is now serving ad inventory for Windows Phone and Windows 8 in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.The new inventory provides developers with the ability to move beyond PC and browser environments when reaching customers, allowing them to access a mul...
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