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Should Mobile Game Developers Worry That Ad Breaks Can Break Gameplay
Wednesday, July 23, 2014 by Richard Harris
Should developers worry about how much ad breaks during gameplay affect their mobile game usage? Maybe so, according to recent research by MediaSpike. According to the company’s recent study, ads at breaks in gameplay are generally disliked, with gamers preferring ads integrating brands into actual gameplay.The study showed that ads shown at breaks in gameplay...
2014 Game Marketing Summit Is Less Than a Month Away
Sunday, March 30, 2014 by Stuart Parkerson
The 2014 Game Marketing Summit is less than a month away, entering its ninth year of speakers and workshops for interactive game marketing professionals. The event will be held in San Francisco at the Yerba Buena Center for the Arts on Wednesday, April 23, 2014.Produced by IDG World Expo, an initial agenda and lineup of speakers has been released which wi...
Eight Elements To A Successful Game
Sunday, August 4, 2013 by Carlos Icaza
I get to see a lot of your great games all the way from inception to being released on the App Store and/orAndroid Market by working at Lanica.A lot of you send me your games to figure out a problem here and there, or ask me questions about how to do XYZ or this-and-that. Some of you send me assets without blinking; other of you are reluctant to send me your assets...
