Apple app developer news Android app developer news

Analysis reveals app push notifications increase spending by 16 percent

Marketing & Promotion 10,966 VIEWS
Posted Tuesday, August 29, 2017 by RICHARD HARRIS, Executive Editor

Analysis reveals app push notifications increase spending by 16 percent
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 56 million mobile marketing activities, studied push notifications that include promotion-related words like buy, purchase, pay, sale, and reserve. The findings offer significant insights into how push notifications can deliver increased conversions and higher monetization opportunities.

The report found that:

- Promotional push notifications drive 9.6x as many users to make a purchase, compared to customers who did not receive a message.
- Promotional push notifications increase in-app spend by 16%, proving an effective tool for upselling and cross-selling in-app purchases.
- Promotional push notifications sent on a Saturday result in 2.2x more purchases than notifications sent on Thursday.
- Promotional push notifications sent during late afternoon lead to 2.7x more purchases.

“The data validates that push notifications are essential to growing mobile app revenue,” said Momchil Kyurkchiev, Leanplum Co-Founder and CEO. “When mobile brands run multi-channel campaigns, including push notifications, email, and in-app messaging, they see even greater levels of engagement. This Mobile Marketing Trends report drives home the importance of adopting push to increase your brand’s bottom line.”


Subscribe to App Developer Daily

Latest headlines delivered to you daily.