Analysis reveals app push notifications increase spending by 16 percent

Analysis reveals app push notifications increase spending by 16 percent news search results

Developer news items we found relating to Analysis reveals app push notifications increase spending by 16 percent

Analysis reveals app push notifications increase spending by 16 percent

Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...