Mobile app advertising is killing adult usage
|Richard Harris in Marketing & Promotion Saturday, February 18, 2017|
Users are up to four times more likely to favor apps collecting mobile usage statistics (45 per cent) than apps which they have to pay to download (17 per cent) and apps which charge for full functionality (12 per cent).
The survey findings reveal the potential of revenue from statistics collection models with 95 percent of mobile app users saying they would use an app which collects anonymous usage statistics.
“Revenue growth is a huge challenge for the mobile app industry. With thousands of new apps being created every day, users are overwhelmed with choice and can avoid or quickly churn away from apps requiring payments or displaying annoying ads,” says Tom Luke, Vice President of Tutela.
Tom continues: “This is where the Wireless Analytics Monetisation model can come in. Collecting signal strength statistics in the background can help mobile app publishers boost revenue without affecting user experience - while also helping to improve the world’s mobile 4G coverage”.
The study assessed 600 adults in the US and UK and was conducted via Google consumer surveys in January 2017.
Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.
Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.
The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.