Media Buyers Have a New Option With Matomy's Launch of MyDSP

Marketing & Promotion
Posted 9/7/2016 12:06:45 PM by RICHARD HARRIS, Executive Editor

Media Buyers Have a New Option With Matomy
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.

Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFox and Matomy’s internal DSPs, together with the new, unique combination of features for smarter programmatic advertising and optimization.
myDSP Includes a Unique Mix of Smart Features to Maximize the ROI of Media Buying:

- Direct access to a high-performing media inventory with over 40,000 publishers on Matomy’s MobFox SSP, and additional supply from other leading SSPs, including MoPub and Inneractive. 

- With extensive targeting options driven by a smarter rule engine, myDSP maximizes results in the least amount of time. Through granular control over media sources and all IAB categories such as creatives, carriers, and placements, myDSP quickly learns what attributes contribute most to campaign success.

- The micro bidding feature enables media buyers to easily apply varied CPM bids throughout a single campaign ensuring efficiency and optimizing bidding power.

- Clear, intelligently configured reporting suite designed to set up a campaign in 5 easy steps, with intuitive and real-time control, to support individual optimization as needed throughout the campaign. 
Demonstrating Matomy's commitment to investing in pioneering advertising technology, myDSP joins Matomy’s complementary suite of programmatic and performance-oriented solutions including the mobile ad platform MobFox, video ad platform Optimatic, and the recently announced holistic mobile advertising agency, mtmy. Built for media buyers by media buyers, the mtmy team will maximize programmatic media buys for advertisers on myDSP.
“Following the successful launch of our holistic mobile advertising agency mtmy, we are excited to see myDSP extend its superior service to marketers, enabling them to achieve and often surpass their metric-driven advertising goals”, said Sagi Niri, COO of Matomy. “With their individual needs for optimization, media buyers gain flexible and powerful real-time control over all campaign attributes and the ability to directly convert customers with targeted offers.”

Read More


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

Subscribe to App Developer Daily

Latest headlines delivered to you daily.