GameAnalytics Runway Helps Mobile Game Developers with Soft Launches

Game Development
Posted 7/17/2015 10:02:42 AM by RICHARD HARRIS, Executive Editor

GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.

The Runway platform helps developers plan, monitor and run a soft launch campaign. Here is how the company explains its philosophy:

Runway is our move to give the world’s smaller, but equally talented studios that same advantage, that same boost. Using our foundations in data and understanding key metrics, we want to take good games and help them get to grips with the realities of the mobile market by giving them the analytics they need to make their games better. To keep players on board for longer. To improve their chances of success. To level the playing field.

We can’t guarantee that the data you amass in a soft launch won’t highlight all kinds of problems with your game that, perhaps, you’d rather turn a blind eye too, but far too many developers are throwing money, time and resources into a pool without ever seeing the benefit. The soft launch is not an easy exercise, but the benefits of being given a vital insight into what works and what doesn’t in your game before you unleash it upon the rest of the world is priceless. Mobile may be a relatively easy sector to code for, but if you actually want to make a living from your games, life on iOS and Android is only getting more difficult.

So we present Runway to you. We think our handle of analytics, our tools and our platform can make the difference. We want to work with talent, we want to work with developers passionate about mobile, and we want to work with studios that realise the commercial realities of modern day mobile.

No publisher can guarantee you success, but rather than being little more than logo slapped onto your game’s title screen, we believe we have something of real value to offer indies eager for success.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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