3GoPlay subscription platform launches
Thursday, June 2, 2022 by Brittany Hainzinger
Gameloft Business Solutions has announced the launch of 3GoPlay. This new game subscription platform will bring hundreds of the world's best mobile games into the hands of Hutchison users in countries that offer the "All You Can Play" subscription model. This includes critically acclaimed premium titles such as Asphalt Nitro 2, Lego Legacy: Heroe...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
AdTrial: The new playable ad format from Playdigious
Wednesday, October 19, 2016 by Richard Harris
Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale. Equally, ...
SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS
Tuesday, August 16, 2016 by Richard Harris
SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...
GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
Friday, July 17, 2015 by Richard Harris
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.The Runway platform helps developers plan, monitor a...
Fuse Powered Launches Monetization Engine for Mobile Gaming Developers
Tuesday, February 24, 2015 by Stuart Parkerson
Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...
Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform
Tuesday, November 4, 2014 by Stuart Parkerson
Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...
Marmalade Throws it Weight Behind Tizen HTML5 Platform
Thursday, June 5, 2014 by Richard Harris
Marmalade has announced that it has joined the Tizen Association Partner Program to help drive the development and deployment of the Tizen Operating System (OS) platform. The Tizen Association has been formed to guide the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry ma...
