2/12/2015 5:37:48 PM
Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences
MoPub,App Developers,Mobile Publishers,Mobile Advertisers,SaaS Platform,Programmatic Advertising
App Developer Magazine

Metamarkets and Factual Team Up to Deliver Location Based Mobile App Audiences

Stuart Parkerson Stuart Parkerson in Monetize Thursday, February 12, 2015

Metamarkets, which offers programmatic marketing, and Factual, a platform for location-based audience data, are now working together to integrate Factual's global datasets into the Metamarkets platform to provide visibility into available inventory and campaign performance through Factual's audiences and geographies.

Metamarkets will utilize Factual's Geopulse Platform to deliver location-based audiences to media buyers and sellers. Exchanges such as MoPub at Twitter will be able to provide this audience-level insight into campaign performance allowing buyers to see the interaction an ad has with various geographic, behavioral, and retail segments.

Factual’s platform provides the ability to understand at a user level what's happening in the physical world, enabling app developers, mobile publishers, and mobile advertisers to build more relevant and personalized mobile experiences using the context of location. Factual's real-time data stack builds and maintains data on a global scale, with Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries. Factual's Geopulse products, built on top of its Global Places data, provide real-time location targeting and location-based audience capabilities.

Metamarkets provides analytics infrastructure as an SaaS platform for real-time analytics to facilitate programmatic advertising. Examples of how the platform is utilized include:

Exchanges & SSPs

- Discover incremental revenue streams by optimizing bid floor prices for supply partners.

- Plug revenue leaks and onboard partners more quickly by diagnosing bid errors in real-time.

- Drive marketplace liquidity by giving buyers live performance insights and inventory avails.

Buyers & DSPs

- Increase win rate and improve bidding strategy with real-time feedback.

- Instantly identify and address errors that impede the ability to win auctions.

- Improve media buys by monitoring campaign performance and adjusting bidding strategy in real-time across multiple supply sources.

Sellers & Publishers

- Boost incremental revenue by evaluating floor prices and fill rates.

- Optimize inventory performance across sites, placements, sizes, devices, and formats.

- Capitalize on buyer behaviors by identifying demand trends across demographics, geographics, and other audience profile data.

Read more: https://metamarkets.com/

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.