The Next Generation of Push Messaging: The Evolution of Interactive Notifications
|Richard Harris in Marketing & Promotion Friday, August 22, 2014|
If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.
As with virtually everything in today’s turbocharged mobile environment – programming tools, app markets, monetization strategies, and the list goes on – hyper-evolution is the new reality as techniques grow ineffective in months not years as in more traditional industries.
And that is true with push messaging, as the next generation of push messaging is now on the horizon. This new approach is being driven by the concept of “interactive notifications” which can help solve app publishers’ most pressing app engagement challenges. Large-format visuals, call-to-action links, video – these are just some of the many ways interactive notifications can improve user engagement.
One of our partners, Mobile Posse, is interested in learning how app publishers are using today’s push solutions and what you want to see in the next-generation of push messaging.
To that end, they are conducting a short survey (less than 10 minutes) targeting developers located in the US to better understand the needs of app publishers with regards to push messaging. They will provide you with a $15 Amazon Gift Card for completing the survey.
There are no strings attached. You can click on the box below or this link to get started.
We will follow up with a report on the findings once they have been tabulated.
Read more: http://survey.constantcontact.com/survey/a07e9p17k...