yahoo gemini
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Developer news items we found relating to yahoo gemini
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Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads
Friday, May 1, 2015 by Richard Harris
Developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. Through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, developers can reach users most likely to download their app. Developers can create video app install ads by adding ...
Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference
Thursday, February 19, 2015 by Stuart Parkerson
During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...
Developers and Advertisers Reach Over 550 Million Monthly Mobile Users Through Yahoo Gemini
Thursday, December 11, 2014 by Stuart Parkerson
Yahoo have given both developers and advertisers access to use Yahoo Gemini in efforts to promote advertiser apps across the Yahoo network. The apps can be promoted on both the Yahoo network and other platforms to fully engage consumers. Advertisers of Yahoo Gemini have a chance to reach over 550 million monthly mobile users. Advertisers can also app...
