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Developer news items we found relating to web marketing
Blockchain, IoT, chatbots, and connected finance: Built.io predicts 2017
Saturday, December 31, 2016 by Richard Harris
Blockchain will play an integral role in improving IoT securityIn 2016 we saw multiple hacks and data breaches, including the massive DNS attack that caused widespread internet outages. This latest attack was a wakeup call to start thinking about security in terms of the Internet of Things (IoT). Because of that, in the next year we’ll start to see more securi...
Pyze is leveling the playing field so mobile and web app publishers can compete
Thursday, December 15, 2016 by Richard Harris
While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
Sunday, March 1, 2015 by Stuart Parkerson
Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...
Marmalade SDK Makes ME's List of Top 50 Mobile Innovators For 2013
Friday, August 16, 2013 by Richard Harris
Now in it's 3rd year, the annual Mobile Entertainment (ME) who's who list has arrived and Marmalade has made the list of the top 50 mobile innovators again!ME’s Top 50 Mobile Innovators project is aimed at UK registered, privately owned mobile businesses who deserve recognition for their enthusiasm and devotion to the industry. The mobile sectors it encompasse...