3/1/2015 8:29:12 AM
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
App Developer Magazine

Mobile Metrics 101, Transferring Web Marketing Skills to Mobile

Stuart Parkerson Stuart Parkerson in Marketing & Promotion Sunday, March 1, 2015

Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. 

And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, abandoning everything you learned with web marketing is not necessarily a smart thing.

To show how you can take aspects of web marketing and use this knowledge for mobile apps, Localytics has published a new webinar - Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics - which is available on-demand. The webinar lasts just under an hour and discusses the similarities and differences between web and mobile marketing tactics.

During this webinar you’ll learn:

- The difference in discovery from the web and apps.
- The key mobile equivalents of web metrics to help you gauge your app’s performance.
- How to measure success during all lifecycle stages of your app: from awareness, to engagement, to conversions and closes.
- The similarities and differences between the customer journey online vs. in apps.
- A detailed introduction on how to do inbound marketing for apps.

To watch the full webinar, visit the Localytics website at the link below.

Read more: http://info.localytics.com/free-webinar-mobile-met...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.