3/1/2015 8:29:12 AM
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
https://appdevelopermagazine.com/images/news_images/App-Answers-Localytics-App-Developer-Magazine_2zs5zt2a.jpg
App Developer Magazine

Mobile Metrics 101, Transferring Web Marketing Skills to Mobile



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Sunday, March 1, 2015
36,766

Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. 

And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, abandoning everything you learned with web marketing is not necessarily a smart thing.

To show how you can take aspects of web marketing and use this knowledge for mobile apps, Localytics has published a new webinar - Mobile Metrics 101: Everything Web Marketers Need to Know About App Analytics - which is available on-demand. The webinar lasts just under an hour and discusses the similarities and differences between web and mobile marketing tactics.

During this webinar you’ll learn:

- The difference in discovery from the web and apps.
- The key mobile equivalents of web metrics to help you gauge your app’s performance.
- How to measure success during all lifecycle stages of your app: from awareness, to engagement, to conversions and closes.
- The similarities and differences between the customer journey online vs. in apps.
- A detailed introduction on how to do inbound marketing for apps.

To watch the full webinar, visit the Localytics website at the link below.



Read more: http://info.localytics.com/free-webinar-mobile-met...

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply